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In the current global scenario, First Impression is the Last Impression. This facet of the business in today’s wired society generates the need for persuasive and tactful communication with the stakeholders. Effective communication would provide a strong and much needed foundation for not only interacting but also for understanding and relating with the stakeholders. This connectivity should not only influence their intellect but also their mind (emotionally).

The channels of communication could be verbal through VOIP, messenger etc or written through letters, e-mails, corporate blogs, reports etc. The latter suite comes into the category of Business Writing. Business writing is different from other genre of writing. It is not just expression of thoughts rather purposeful and compelling. Crafting business related information requires great skill and expertise. Though it seems just another e-mail, there are few guiding facts to be considered.

  • It is well structured with a clear objective
  • It is not verbose, but written in crisp and concise way
  • It contains relevant and correct information in a consistent and systematic order
  • It should capture the heart and mind of the reader at once for ex. When discussing the scope of a new strategy try to keep in mind values, beliefs, concerns (emotional aspects) of the reader as well as the intellectual side like logic and reasoning.
  • It should inflict the desired change and give the required results
  • The words used should be assertive rather than aggressive
  • It shouldn’t be used to window- dress the company rather as a factual and well substantiated information pack

Following this framework, the redrafting and reviewing of your business document would nullify. Presenting the right message today eliminates tomorrow’s customer complaints. This correcting and writing activity could be further reduced if done by a professional Business writer. The chances of, gaining credibility in the eyes of your stakeholders, are high if specialists deal with it. The target oriented and sharp content could give you that cutting edge.

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Thank you for showing your interest in working with me as a content writer or an online copywriter. Of late many new writers have been complaining that this page was needlessly rude and just because I was pissed off with some queries I shouldn’t be so outrightly rude to all the writers showing interest in working with me. Hence I am rewriting this page because I am genuinely trying to build a team of highly competent and hard-working writers.

I must admit that these are really tough times in terms of generating new business and reaching more and more prospective clients. I continuously have to strive really hard in order to get new work. In fact 60% of my time is spent trying to get new work and 40% is spent on doing the actual work. My marketing and promotion involves generating lots of content for this website and also distributing my content to other websites and blogs so that they link back to me.

I am maintaining a blog on this website and I intend to cover topics such as content writing, online copywriting, search engine optimization, freelancing, and everything that can be related with writing and freelancing. All the writers who want to work with me will have to submit at least one blog post every week, free-of-cost. It hardly takes 30 minutes; so if a writer cannot even invest 30 minutes per week in order to get new assignments I don’t consider him or her a serious contender. Once a writer has submitted 10 blog posts, he or she will have a dedicated author page where he or she will be able to display his or her profile and a list of previously done assignments. Either clients will be directly contacting you through this website or they will be contacting you through me, or I will be outsourcing my work to you. Even if I have to do all the work on my own I am not going to give work assignments to writers who don’t contribute to the blog.

Again, thank you for showing your interest. Please contact me only if you can provide at least one blog post every week, free of cost.

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The hotel industry is all about hospitality and this should also reflect through your website. In case you’re looking for an online copywriter or content writer for your hotel website I can give you content that will make your visitors feel totally relaxed and at home. After all your hotel website is a virtual extension of your actual hotel and with more and more people all over the world logging onto the Internet to find relevant information on the hotels of their preference, it makes perfect sense to hire an online copywriter or a content writer who can replicate your philosophy and approach through your website.

Why hire my online copywriting and content writing services for your hotel website?

To be frank you can find hundreds of qualified writers for your hotel website and I’m sure they will do a great job, and I have great respect for their talent. But there is a reason you have found this website, or this web page. You didn’t find them, or it was a bit difficult to locate them among millions of search result pages. What am I trying to convey here? That, along with being an experienced and adept writer I also have lots of knowledge regarding search engine optimization and online marketing and this gives me a leverage over other writers. When I write content for your website I also take care of your search engine positioning so that you get highly targeted traffic from search engines. This sort of writing requires experience and knowledge of how the search engines evaluate content and copy on your website and rank your website accordingly.

But do I have experience writing for a hotel website?

Online copywriting and content writing is all about understanding the requirement of the client and his or her audience, and I am capable of both. Yes, sure I have written for hotel websites but sometimes since you’re working on contract you are not allowed to share links. But if you want me to send you some samples I can definitely do that through e-mail.

That said, I know when one is writing for a hotel website he or she needs to put greater emphasis on comfort, accessibility, affordability, friendly service and the overall ambiance. Every hotel aspires to make its patrons as comfortable as possible so that they go back with pleasurable memories and comeback with great expectations. A good experience also encourages them to recommend your hotel to their family and friends and colleagues. I remember Stephen R. Covey recommending a hotel to his readers in his book “The Seven Habits of Highly Successful People” because the hotel personnels were extremely helpful and friendly.

The same kind of feeling should be reflected through your website when your content is being written. The content needs to be friendly as well as professional and it should supply every detail that a prospective patron would like to get acquainted with before choosing your hotel for his or her next step.

I can write personally and if you require lots of content I also have a team of writers constantly collaborating with me on various projects. So do get in touch with me if you are looking for an online copywriter or a content writer for your hotel website.

Are you tired of low traffic to your website? Is the content of your website search engine friendly? If these questions lead you to reconsider your online marketing approach, then you need the services of professional content writers. A well structured content with the right amount of keyword seasoning is a powerful way to position your website in the higher listings of search engines. Consequently, your online visibility will increase resulting in huge traffic and great revenues.

Benefits of hiring a Professional Content Writer

Professional content writers have an ideal combination of brilliant writing capabilities along with high level of technical know-how. Using these skills, they can develop clear, concise, creative, crisp and optimized content for your website. This enhances your business’s credibility in the eyes of the visitors and increases the probability of their becoming your future customers and clients.

The content writers have sound knowledge of the use, placement and the right amount of domain specific keywords and phrases. This optimized content enables the web crawlers to easily pick up and submit your website to the Search Engines, allowing them to retrieve the website to the search engine users at the earliest. 

The writers are well attuned to the fine nuances of Online Marketing like link-building, link baiting, Search Engine Positioning etc. Thus apart from creating Search Engine Optimized content, they can use various other tools and techniques to increase your website ranking in the database of Search Engines. Also in the long run, they would keep the track of effectiveness of various processes and keep improving on them.

The appropriate and objectively written content boosts the usability of your website; as it proves to be the right platform to communicate with your prospective customers and convinces them about your offerings. The influential content on your website encourages them to buy your product and/or services. Thus, your online presence would boosts your business and increases your profits.

By off-loading the content creation and management of your website to a professional content writer, you save lot of time and the hassles of learning and keeping yourself updated on various technologies. This time can be utilized to improve and innovate on your current set of offerings and develop your unique selling propositions.

In the light of the above facts, we can say that relevant content on your website not only provides higher online visibility but also grabs the attention of the visitors and encourages them to buy your offerings. The services prove to be the right worth of money as well as time.

Can SEO content development really boost your search engine rankings? The research has shown that it can, provided you execute a well-defined strategy to develop SEO content. But why SEO content and not just the regular content?

How is SEO content development different from normal content development?

Ideally, every well developed content is SEO content. The search engines are constantly looking for content that satisfies the criteria specified by the users while conducting various searches. For instance if somebody is searching for “content development” then I have to convince the search engines algorithms that I have the most relevant information on this topic in order to appear at the top of the search results. Do you know, that I can have a page on content development without ever using the phrase? Many people do that and this is the basic difference between SEO content development and normal content development. In SEO content development you use the relevant keywords and key phrases strategically, in such a manner that the content conveys the message without sounding spammy. By spammy I mean repeating your keywords and key phrases without making any sense.

So how does SEO content development improve your search engine rankings

SEO content development involves using the right words at right places. Before beginning to write the page you have to figure out for what keywords and key phrases you want to optimize it for. If you are able to optimize that page then ideally it should start appearing on the first page of the search result pages for the key words and expressions the webpage has been optimized for (in reality your rankings depend on a multitude of factors). Okay, what do they mean by right words at right places?

For SEO content development it is very important to decide what words and expressions you are going to use to explain or promote a concept or product. Then you create your content around those keywords and expressions. The search engines assume, that since you are talking about a topic, it should appear often on your webpage. Now, “often” depends on the topic. Don’t needlessly use the expression and use it wherever it seems the most appropriate.

For instance it makes perfect sense to use the expression in the title of the webpage. The title should talk about the topic and hence it should have the keyword or the key expression and that is why the search engine algorithms first of all analyze the title while trying to draw the ranking of your webpage.

After that you should use the relevant words in headers and sub headers. Also use the bold typeface at least once on the main keywords.

There are many other things that you can do to optimize your content but what basically I mean to convey is that yes, SEO content development can really make a big difference when it comes to optimize your website as well as individual pages.

I was recently asked this question by a web designer and I asked, “Can you rely upon a web designer?”

A freelance copywriter is just like another service provider. Like any other service provider he or she first has to establish his or her credentials before he or she can get some respectable assignments.

Why you need a freelance copywriter?

You need a freelance copywriter when you want to make an impact through your copy and you don’t want to hire one on a permanent basis. Then it makes sense to hire the services of a freelance copywriter, and on top of that, an experienced freelance copywriter.

Is a freelance copywriter same as a content writer?

In my case the answer can be yes because I write generic content, SEO content as well as marketing literature for my various clients. You would hire a freelance copywriter if you want to improve your sales through your copy. He or she should be able to write sales letters and pitches, promotional copy for your website, e-mail newsletters, conventional publications, advertising copy, press releases, or anything that prompts the readers to take an action.

A content writer on the other hand writes content that is not meant to prompt people into taking an action immediately. He or she may write informational content, link bait content, blog content, product descriptions and of course SEO content.

So how do you make sure that you can rely upon a freelance copywriter?

For convenience – and since I am a man – I will use he and his instead of again and again using he or she and his or her for the sake of brevity.

In order to make sure that you can rely upon your freelance copywriter you should check the following:

  • Does your freelance copywriter have an official website? This is very important if your freelance copywriter intends to get work from the Internet. You will find many freelance copywriters lurking around in various online forums and on freelance websites soliciting new clients and bidding for various projects. Although there is nothing wrong in trying to get work like this these types of freelance copywriters are generally not consistent and they are not serious about their profession. When a freelance copywriter is seeking copywriting assignments on the Internet the least he can do is have a decent business website from where he can promote his services. A website also means that some investment is required and when people invest they are generally serious about their work as well as their clients’ work.
  • Does he have an online portfolio? An online portfolio helps you get an idea of what sort of projects and assignments he has been involved with and how he has performed. A portfolio gives you a basic idea of his range and experience.
  • How is the sales copy on his website? If he cannot convince you into hiring his copywriting services how can he convince your clients and customers into doing business with you? Study carefully the text and the way he communicates and the way he arranges text on various pages. The arrangement of text is of extreme importance when one is writing for websites.
  • Does he have testimonials from different clients? Again, testimonials give you an idea of how he has been performing as a freelance copywriter. Make sure that the testimonials are real and can be easily verified.
  • Does he blog regularly? This is not very important but if he does it means he takes lots of interest in his business and is eager to share his thoughts and experiences with his readers and existing and prospective clients. This also gives you an indication of his communication skills.
  • How active is he in the social media circles? Again, this too is not very important but if he interacts a lot it means lots of people know him and can verify the quality of his services. The opposite can happen too: I have noticed some people are so active on various social media websites that they hardly pay attention to their professional assignments. So there has to be a balance.

Try looking for these traits and even if you find 3-4 of them you can easily rely upon your freelance copywriter.

To properly understand the benefits of content writing services for your business first of all you need to understand what content really is and what are its implications regarding your business.

Do you really need content writing services?

It depends on how well versed you are in communicating the right message to your customers and clients. As far as I’m concerned, when I talk about content writing services I don’t mean services that can provide you sales pitches and marketing literature; such kind of writing should ideally be handled by an experienced copywriter. Content writing services provide you content that can help you educate your customers and clients about your products and services. Content writing services also provide you content that can help you tremendously improve your search engine rankings. How does this happen?

On the Internet there are many factors that can decide your success or failure; they are:

  • The way you present your business or service
  • The kind of information that you have on your website
  • The in-depth knowledge that you can showcase proving your authority and expertise
  • The way you market your website and promote it continuously
  • Your previous performance and the testimonials left by your clients and customers on your website as well as on other websites
  • The way you organize and highlight important content on your website
  • The number of quality incoming links your website enjoys

Of course there are other factors too but the ones mentioned above can give your competition some sleepless nights and bring you decent business. In almost all the factors there is one thing that is strikingly dominant: content.

The competition is quite overwhelming on the Internet. This is especially so when it comes to deriving relevant search engine traffic to your website and encouraging other webmasters and bloggers to link to your website or important sections. Both search engines and outside websites seek quality content, lots of quality content. And this is where the real competition takes place.

Frankly, given some knowledge everybody can search engine optimize a website and gain higher rankings for a few weeks but this is not a sustainable solution unless there is lots of quality content on your website. How deeply do you cover the topic being searched for? For instance if I provide web content writing services do I have enough information on the topic so that the search engines display my link when somebody searches for "web content writing services"? Merely because I am providing web content writing services doesn’t get me good rankings but if I have lots of useful information on this topic I can surely improve my search engine rankings.

When it comes to content there are two things the search engines are looking for: relevance and quantity. Some people try to overcome the lack of relevance with quantity but it hardly works; you need a combination of both. This is where competent content writing services can help you.

How can my content writing services help you improve your business?

My specialty lies in providing relevant as well as bulk content to my various clients. I have got a team of writers working with me and they are scattered all over the world. So whether you need native English-speaking writers or you are okay with writers for whom English is the second or even third language but who can write excellently, I can provide you world-class writing services. The following is a compilation of content writing services that I can provide you:

  • Web content writing for business and personal websites
  • Blog consulting and blog writing
  • Research-based writing
  • Bulk writing for SEO
  • Article writing for marketing and SEO
  • Linkbait articles
  • Content for social media marketing
  • Content for online forums and blog comment sections

Does it really matter what sort of website copywriting services you hire for your website? It depends on what you expect from those copywriting services. Are you looking for lots of quality writing to increase the relevancy of your website? Do you want to achieve better search engine rankings? Do you want to improve your conversion rate? Do you want to provide lots of useful information to your customers and clients in order to build trust and strengthen your brand? Do you want to achieve all of the above?

How do website copywriting services differ from normal copywriting services?

As the name suggests website copywriting services mostly supply content for websites. Now the dynamics of written content on websites is totally different from that of what is published or conveyed through conventional media such as print media and television. Although you get 100% attention from your visitors, your visitors are extremely ruthless when it comes to making an opinion about your content, drawing conclusions, and heading to other sources even if they are slightly irked or disappointed. Unlike the conventional media they are not stuck with what they have in front of them when it comes to accessing content on websites. The attention span of an average Internet surfer is a lot shorter than of a conventional content consumer. The person who provides you copywriting services is fully aware of this fact and prepares your content accordingly.

What sort of content must your website copywriting service provide you in order to help you grow your business?

Content that is compelling, interesting, relevant, and noticeable and to-the-point from the word go. The content on your website should grab the attention of your visitors immediately in order to retain them, in order to encourage them to read further and explore your website further. The person who provides you website copywriting services must know not only how to write well but also how to organize your content in such a manner that all the relevant information is communicated as soon as possible with least or no distractions.

How can our website content writing services help you?

Simply, by providing you exactly the kind of writing you need. We can provide you high quality content at competitive rates that can help you make an impact on your visitors and significantly improve your conversion rates. We can help you improve your search engine rankings by writing search engine optimized content for various topics relevant to your business. We can also write promotional articles for you that you can distribute on your behalf in order to obtain back links for your website.

Our website content writing services are not merely restricted to writing SEO articles and elementary webpage content; it can also write blog posts on an ongoing basis. We can prepare result oriented promotional literature for your marketing web pages as well as e-mail campaigns. Basically, if you need something written, we can write it for you.