The real estate market is one of the most unpredictable markets in the business world. One day the prices are soaring as if they have been injected with rocket fuel and the next day they have hit the rock bottom. You constantly need to sell yourself whether it is offline or online. Since real estate investments are extremely major steps taken by your customers and clients they are normally very cautious when they are going through a real estate website because through a website there is nothing much you can communicate. Therefore the words that you put on your business website are extremely critical and you need to be very careful how you present and convey your message.
If you want to run a successful real estate website you definitely need a professional online copywriter or a content writer to create compelling content for your website; content that can really talk to your real estate customers and clients. I have used all the terms for the kind of writer you require so that if you’re looking for a content writer or an online copywriter for your real estate website, you can easily find this page on the search engines.
As a content writer and an online copywriter I have extensive experience writing for various businesses, including real estate business. Not only me, I’ve got many writers working with me who have written lots of content for various real estate websites. The real estate related content that I have written so far falls under the following broad categories:
- Construction
- Real estate building
- Loans and credit for real estate investments
- Real estate development in Dubai in particular and the Middle East in general
- Real estate development in Singapore
- Mortgage for real estate in the United States
My team of writers has got similar experience in writing for various real estate websites.
Need killer content for your real estate website? Do get in touch.
Professional web content is as important as the design and presentation of your website and in fact to be frank it is far more important than how your website looks. I have seen numerous mediocre-looking websites – in terms of layout and design – doing great business just because they have got killer web content.
Why do you need someone professional to write your web content?
Sure, you can write your web content on your own if you are comfortable writing compellingly and have enough confidence in your written communication skills. I am not challenging your ability but we are all here with our own respective abilities and strengths – just as you are a competent engineer, accountant, healthcare provider, lawyer, manager,… put your own profession here – I am a competent writer. No, I’m not a novelist (at least not yet) and I haven’t done my PhD in literature. I simply know how to write to communicate your message such that it makes an impact. How am I so sure of myself? Well, I have been writing professional web content for more than four years now and more than 500 clients have so far paid me for working on their big and small projects.
But I don’t intend to brag here because that is not the main purpose of this page. I just want to convey that there are multiple reasons why people pay a professional writer to prepare their web content and one of them is the experience and competence of the writer they have hired. 99% of my clients live in English-speaking countries and this proves that merely knowing English doesn’t mean one can write professional web content. You need a writer who knows his or her stuff.
What sort of professional web content can I write for you?
Anything that needs writing. For instance the following web content categories:
- SEO Web content
- Corporate profiles
- Business website content
- Blog content
- Newsletters
- Promotional articles
- Press releases
- Media kits
- Products and services descriptions
- Sales letters
- Direct response literature
If you are wondering how come I can write so much then you are right. Basically I can articulate well and this helps me come up with compelling web content that can really make a difference and turn your casual visitors into paying customers and clients. I have got 20 odd writers working for me from all over the world and they have myriad expertise. For instance some are excellent technology bloggers, some can write well on science related subjects, some are good at research and data digging and some are great at marketing and search engine optimization.
So if you want great content and if you want me or one of my writers to write for you, do get in touch. You will get high-quality content at extremely low rates. Read here why good web content is necessary for your online success.
Whenever the question of hiring professional copywriting services for your business arises people often ask this question: do professional copywriting services really work and does your business really need professional copywriting services when anybody can spend some time and come up with decent copy for the website?
Sure they can. I mean if you can write well and if you can communicate your thoughts effectively – by “effectively” I mean that people want to do business with you after reading what you have written – then you are the best copywriter for your website.
But then there are many people who find it difficult to come up with convincing words. Without sounding rude I would like to assert that writing the copy of your website is not same as writing school or college essays; it is not even same as writing articles for newspapers and magazines. Professional copywriting means that you need to convince people so that they feel motivated enough to buy from you or hire your services.
Why people hire professional copywriting services?
People hire professional copywriting services due to many reasons, and some of them are:
- They don’t have time to write on their own
- They are not comfortable with the language
- They want to give a professional touch to their website copy
- They have a huge content requirement
- They want search engine optimized content
- They want to make sure that the written content on their website elicits the right response
- They want content on an ongoing basis while they focus on their core competencies
Hiring professional copywriting services is same as hiring any other service such as web designing, graphic designing, programming, Internet marketing or web hosting. The main point is not whether you hire a professional copywriter or not; the main point is whether you have valid, relevant and compelling content on your website. When you don’t want to compromise on the quality of your copy, you hire a professional copywriting service.
Whenever you take up an online copywriting assignment and feel that you cannot come up with anything worth writing about always think about the audience. In fact this is a general rule of copywriting: whenever you are writing a copy write it for your audience no matter what your client says. Does this mean you need to go against the wishes of your client who eventually wants to pay you for your work? Not exactly.
Writing for your audience actually means writing for your client’s audience, the visitors to his or her website. Why on earth do they visit your client’s website? What are they looking for? What are they expecting? What sort of language do they understand and what sort of sensitivity they bring along when they visit your client’s website? The more you know the audience the better you write.
When working on an online copywriting assignment always think from the perspective of the end reader. If you need to strike a balance between your client’s desire and the aspirations of your readers than convey your client’s message as if you are helping the readers arrive at a decision. You need to make it clear to your readers that you understand their concerns and your copy is there to solve their problems and help them make decisions.
The purpose of effective copywriting is to communicate the right words to the right people. Although there are many copywriters, especially on the Internet, who claim that they can sell paintings to visually impaired (although nothing odd in that) you have to thoroughly know your market, your target audience, before you can come up with a result oriented copy.
To indulge in effective copywriting first fully grasp the essence of the product or service you are planning to promote through your copywriting. If you are a professional copywriter like I am, frankly this is not possible if you are working on multiple projects in a single week. So how to become comfortable with the product or the service. Lots of material is available on the Internet. Quickly search on Google or on any favorite search engine of yours and glean as much matter as your time allows. This will give you an idea of what is being written and how that product or service is being promoted and copy written about. Poor copywriting (yes, yes, this is not a typo) will feed you with plenty of ideas that you can implement to write copy from your own perspective.
In case the product is totally new and not much information exists on the Internet you can simply ask the client and the client will understand. In fact the client will appreciate your effort because every person loves to talk about his or her product especially when people are eager to listen to him or her. Take down notes using pen and paper because this really clarifies concepts.
Once you have understood the product you know how it can benefit the readers and when it comes to effective copywriting, it is only the benefits that really make an impact. Once you know the product you will know whom to target.
Targeting is very important because as a copywriter if you have no idea home to target you will just be shooting arrows in the dark and your words will mean nothing. As an effective copywriter you should be talking directly to your readers. So if you don’t know to whom you are talking how are you going to talk effectively?
Make a list of the greatest benefits your product or service can offer and then think about the target market accordingly. Who would like to avail these great benefits? Once you know this you will be able to write a great copy for your target market.
A visitor asked me through my contact form whether people still give online copywriting jobs during economic recession since cost-cutting is a trend that is manifest everywhere. Interestingly there has been an increase in my business as more and more people are eager to generate leads and business. Even more people these days ask for SEO copywriting since there is greater competition for search engine traffic.
How can effective online copywriting help you during economic recession?
By copywriting we mean persuasive writing: writing that encourages people to indulge in a transaction, whether it is the monetary transaction or any other. So during difficult times you need greater persuasion because you cannot leave your sales on chance. You need specialized copy for your website to make sure that your website does business. Since there are already few people wanting to do business, you wouldn’t like to lose those who come to your website with even a remote possibility of doing business with you. Copywriting at this time is your strongest tool, the most potent weapon in your marketing arsenal.
Using the right words, using convincing expressions you can encourage people to take the desired steps and consequently increase your business. Effective online copywriting enables you to convey the right message. Effective online copywriting also enables you to highlight the greatest benefits of your product or service so that the readers can make and educate the decision. The purpose of copywriting is never to deceive the reader, or at least it should never be the purpose.
Online copywriting also helps you increase your search engine visibility.
Are marketing budgets shelved during lean periods?
To the contrary you need more aggressive marketing when the market is in the slumps because you want to get all the business available. You don’t want your competition to get the business that could have been used had you made yourself more visible and more convincing through your copy.
Website copywriters can give you the boost that you need to significantly increase your search engine traffic. Your content or website copy is at the core of your online success because it is your content and copy that drive traffic from other websites as well as search engines. Website copywriters know how to create search engine friendly content without turning it into gobbledygook that nobody can understand (as it often happens in the case of various “optimized” websites).
The primary purpose of your content or website copy is to give interesting and beneficial information to your visitors. This benefit should be delivered both to your visitors and also yourself: helping your visitors make the right decision and increasing your business in the process.
Your content or website copy also help the search engines better rank your website or blog according to the relevance. For instance if you are providing network support services then your website copywriter should be able to come up with a web copy that not only compellingly sells your services to prospective clients but also draws relevant search engine traffic.
How can a website copywriter help you increase your business?
Clarity and trust are of most importance on the Internet. Since people cannot see you directly you need to instill confidence in them through your words, through the copy, through the content available on your website. Mind you this is not a one-time affair as you need to continuously converse with your visitors. But even if regular conversation is not possible or not feasible at least the present copy should be communicative enough to make the desired impact. A professional website copywriter knows how to achieve that. He or she knows how to highlight the most compelling benefits of your product or service in a language that can be easily understood by your prospective customer or client.
In the same vein you need highly targeted traffic from search engines for all your relevant keywords and key phrases. There is no science or mathematics involved and very few “tactics” work. In order to drive targeted traffic from search engines to your website you primarily need three things:
- A search engine optimized website
- Highly targeted and relevant content that is extremely useful to the visitors
- As many high-value incoming links as possible
All these combine together when search engine algorithms rank your website and then display it accordingly on the search engine result pages. Whereas search engine optimization of the source code can be done by your developer you need a website copywriter to generate relevant content. It is your content that eventually encourages other webmasters and bloggers to link to your website earning you high-value incoming links.
All these factors work together to help you generate highly targeted traffic, and consequently more business.
I have been providing professional blog content for more than 5 years now as a freelance blog content writer; in fact I’ve been involved with blogging ever since its initial days when people used to add pages manually instead of using Blogger, WordPress or MovableType (yes, I was one of them). Well, I agree that’s irrelevant but it gives me an added advantage of understanding the fundamental nuances of blogging, aside from being a competent writer.
Why you need a freelance blog content writer?
Blogging requires lots of time and effort. You not only have to generate quality content, but also promote your blog constantly. Both content generation and promotion require lots of time, and if you are not blogging as a full time blogger it may prove to be quite counter-productive if you are handling everything on your own. There comes a time when you can either take care of your blog, or your business, or give up one of them (blogging becomes the first casualty in most of the cases). To avoid such a situation it is advisable to hire the services of freelance blog content writer. When you hire a content writer for your blog there is a dedicated person whose sole purpose is to provide you quality content, non-stop. The blog content writer does all the needed research and comes up with a high-quality content that your blog requires to generate traffic and strengthen your branding efforts. Once you have made sure that your blog is going to have quality content on regular basis you can focus on marketing your blog or taking care of your primary business.
How can I help you improve the overall quality of your blog?
It goes without saying that I can provide you quality content catering to your audience. Whether you need technical/professional content or you need something casual and conversational I can provide you any sort of content. I can also provide you multiple writers if you need lots of content for your blog or for multiple blogs. When I provide blog content through my writers I make sure that the content meets all quality standards and no plagiarization happens.
Since I do as much blogging as content writing I also have to constantly tweak various blogs, even to the extent of creating blog templates from scratch. This gives me an insight into how various blogging software arrange blog content and this can help us search engine optimize your content.
Ensure unique content for your blog at highly competitive rates.
Search engine copywriting means writing your copy in such a manner that it is highly search engine friendly. A search engine friendly copy helps your website and individual web pages get higher rankings on the search engine result pages. For that the search engine ranking algorithms should be able to make perfect sense of your copy and they should be able to make out for what keywords and key phrases your copy should be ranked. For instance if I want to be ranked higher for the key words “content writer” or “online copywriter” I have to write my copy in such a manner that the key words important to me – content writer and online copywriter – get appropriately highlighted in front of the search engine rankings algorithms. This is how search engine copywriting and content writing is done: the key words and key phrases are cleverly used to optimize your web pages for your relevant keywords.
It is not just the text, search engine copywriting also heavily depends on the kinds of tags you use to surround your keywords and key phrases. For instance it is highly beneficial to use your keywords and key phrases within your headers and headlines. Even the title of your webpage should contain your keywords and key phrases. That is why it is very important to use a unique title for every page. You should also do lots of interlinking, that means, from your newer pages you should try to link to your older pages using your keywords as anchor text.
Your keywords and key phrases must also be used in the bulleted point because here too the search engines pay extra attention.
Search engine copywriting helps you both in terms of generating lots of relevant traffic and converting leads into business. Why so? Search engine copywriting compels you to indulge in highly compelling, focused and driven copywriting.
Business SEO content writing can be a challenging task to accomplish if you don’t know how to write creatively as well as understand the working of search engines. You can read here what is the difference between normal content and SEO content. The fundamental purpose of having SEO content written for your website is that you want to increase your search engine visibility for the most appropriate keywords and key phrases relevant to your business. This means explaining your services in the words that can get you higher search engine rankings. Here are a few things to be taken into consideration while creating a SEO content for your website:
Include your keywords and key expressions in headlines
Headlines are very important for SEO content because the search engine ranking algorithms first of all go through your headings and headlines to make out what you are trying to communicate through a particular web page. This is because you generally highlight your main points through headlines and headings. So whatever you mention in your headlines and headings is taken quite seriously by the search engines
Keep the title of your web page meaningful and here too include your keywords and key expressions
Your web page title is very important in the sense that whenever your link appears on the search engine result pages it is your title that is used as the anchor text. It has been observed that people click on those links more in which they notice the search term they have just now used to conduct the search. Don’t make your web page title confusing and hard to understand; keep it straightforward and unambiguous.
Use keywords around images
With the help of captions and alt attributes surround your images with relevant keywords. This not only increases your keyword density without seeming spammy it also helps search engines find your images for the relevant keyword expressions. For instance if you have an image on your web page complementing your copy on online copywriting then if someone searches for “online copywriting” image your image will appear in the results.
Keep it long but relevant
When you are writing business SEO content make it as long as possible because it gives you more chance to use your keywords and key expressions. Remember that your keywords must appear on your page with appropriate density if you want your page to rank well on search engines. Some call it just a myth but this really works. Besides, having a long copy gives you ample time to communicate your message in a proper manner. But don’t bore your readers; write a long copy only when you have got enough to say in as compelling manner as possible.
Pay close attention to your expressions
Take for instance the expression “experienced online copywriter”. What if people are looking for “online copywriter experienced” instead of “experienced online copywriter”? You should optimize your SEO content according to the latter option to stand a better chance of getting relevant search engine traffic to your website.
Keep in mind the longtail factor too
Receiving traffic for longtail keywords and key expressions is an added bonus so you shouldn’t completely ignore that factor. If you are providing SEO content and if you have optimized a web page for the expression “SEO content” you may also receive traffic for something like “how can I get a SEO content written?” because people do search for such long expressions.
Writing business SEO content is much more crucial because lots of money/business depends on how you deliver your service. It requires lots of experience and skill to write competent business SEO content, if for nothing else, then just for the fact that there is lots of competition in almost every sphere of business. So if you are in the process of optimizing a website for your chosen keywords, there are already hundreds of websites competing for the same keywords.
