As your online copywriter I can achieve two things for your business website:
- Improve your conversion rate
- Improve your search engine rankings
When you are in business competition is an ineluctable part of life, and it is more amplified on the Internet because anybody with an Internet connection, hard work, and a bit of ingenuity, can compete with you. Even if attained, success for your website is transitory on the Internet.
Why do you need an online copywriter for your business website?
As I touched upon the subject above, in order to succeed on the Internet, your business website first needs to attract relevant traffic from the search engines, and second, convert that traffic. Conversion rate means the number of people coming to your website versus the number of people actually doing business with you.
When I write content for your business website as an online copywriter I put special emphasis upon creating a perfect balance between your conversion rate and search engine optimization. The problem with most online copywriters and business website writers is that they erroneously think that all you need is lots of traffic, and by some fluke sometimes they even succeed in that, but beyond that they cannot help you.
What’s my approach as an online copywriter while working on your business website content?
As a trained online copywriter, my approach is, first focus on conversion and then on optimization. Without a copy that converts well, there is no use having “tons of traffic”. People will come to your website, maybe in hordes, and leave in hordes, without buying anything from you.
You need an online copywriter that understands the aspirations of your visitors and then creates the content accordingly. After creating a copy that should convert well, I focus on keywords and key phrases that your visitors are most likely to use while trying to search for something that you can offer. This makes sure that your keywords and key phrases are not needlessly stuffed and your copy is reader friendly.
In fact this is how an SEO writer becomes an SEO copywriter; the purpose of a copywriter is to create a copy that helps you sell. The copy has to be convincing enough. Along with that it should also focus on the relevant keywords and key phrases so that you get targeted traffic from the search engines.
Why hire an online copywriter instead of writing on your own or using in-house staff
Nothing wrong in that and in fact if you can write yourself you should definitely do it because nobody can express your business better than you can. You should hire an online copywriter for your business website only if you feel he or she is better qualified and experienced to give you the copy you need. You need to consider that a professional online copywriter is constantly doing this job and hence has greater exposure in understanding the nuances of your target audience and writing content accordingly.
Although SEO copywriting alone cannot guarantee you top search engine rankings, every credible search engine optimization campaign begins with a solid content generation strategy.
The search engines are constantly looking for new content to crawl, index and rank, and in fact, their very existence depends on that content, and consequently, they take it very seriously. They want to present only the best possible results to their users for the search terms those users use.
What does SEO copywriting involve?
SEO copywriting involves figuring out exactly what search terms your most relevant visitors tend to use to find your link and then developing content around those terms in such a manner that the search engines rank your content quite high. Various studies have shown while conducting searches the search engine users rarely go beyond the first, or the second page. So if you want some good search engine traffic, your links must show up within top 10 search engine results.
This can be achieved by consistent SEO copywriting.
What are the benefits of consistent SEO copywriting?
You need to consistently generate high value, search engine optimized content for your website or blog for two reasons:
- It shows that you have lots of quality content on a particular topic
- The search engine crawlers have a reason to crawl your website frequently
The more regularly you update your website, the greater is the frequency with which the search engines crawl and index your pages.
SEO copywriting doesn’t mean needlessly stuffing your copy with keywords, and in fact that is why there are professional SEO copywriting services. An experienced SEO copywriter knows how to write for your visitors as well as the search engines. Your conversion rate is as important as your search engine traffic, and in fact, it is more important, because 50 visitors resulting in 10 sales is far better than 500 visitors resulting in 5 sales.
But why generate content continuously?
Millions of pages are being added to the Internet on a daily basis. The moment you attain good rankings your competitors step up their efforts to throw you off your position in order to gain that position for themselves. Aren’t you doing this after all? Don’t you want to rank higher for all your top keywords? Everybody wants to do that, and since nothing can be permanent in this world, you cannot maintain your position forever. You need to constantly feed the search engines with quality content so that they rank you higher than your competitors and this can be achieved by persistent SEO copywriting efforts.
