How to create content to engage your prospects

Jan 24, 2012 No Comments »

The primary purpose of your content is engaging your prospects and you can engage your prospects only when you offer them something really, genuinely valuable through your content. It must hold some meaning. When they have consumed your content they shouldn’t feel as if they could have better spent that time doing something else.

Read post...

What makes you an outstanding content writer?

Jan 20, 2012 1 Comment »

As an outstanding content writer you should provide a content solution rather than simply content writing services, provided your client wants it. Content marketing these days doesn’t just mean creating compelling content and then submitting it to various search engines and online directories. Content writing and content marketing is a complete dedicated promotional activity including strategy, conceptualization, audience engagement, social networking, analytics, search engine optimization and distribution.

Read post...

Why I charge the way I do for my content writing services

Jan 06, 2012 No Comments »

When you’re paying for content writing you are not merely paying for the written word, you are paying for the entire package that comes with hiring an experienced and professional content writer running a long-lasting business on the Internet.

Read post...

How regular blogging helps your customers and clients

Jan 04, 2012 No Comments »

The primary purpose of your business blog is to provide helpful content to your customers and clients and consequently, keep them engaged. You can help them by providing solutions to the problem (that can be directly or indirectly solved by your product or service).

Read post...

Should you create content or curate content

Dec 21, 2011 2 Comments »

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

Read post...

Why content marketing is important for your business

Nov 04, 2011 6 Comments »

Content marketing for your online business is an integral part of your overall marketing effort. If you believe that the content on your website or blog is one of your primary strengths, you need to make people aware of its existence. If you’re already a known brand, this might not be a problem, but if you are in the process of creating your online presence through your content, then content marketing is unavoidable.

Read post...

What makes your content click

Oct 05, 2011 5 Comments »

Your content clicks when it achieves what you want it to achieve. When you’re executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.

Read post...

How to make your headlines social media friendly

Sep 27, 2011 6 Comments »

You need to make a conscious effort in order to facilitate easy sharing of your content on social media and social networking websites and you can start with creating a shorter but compelling headline. Your headline, unless really needed, must always be to the point and attractive as well. It should be able to inspire people to visit your page or read your content. Your headline appears when people share your content via Twitter and Facebook, it appears as a hyperlink on search engine result pages, and when people link to your specific content from their websites and blogs, they normally use the headline.

Read post...

The benefits of having a Google +1 button on your website

Sep 22, 2011 2 Comments »

Putting a Google +1 button on your blog or website is an excellent way of letting visitors recommend your particular web pages or blog posts to Google. If you noticed, the Google +1 button has already been appearing on some search result pages where you can directly recommend the link and improve its visibility by clicking the button. It has great SEO advantage. With Google’s new social networking platform Google Plus is rapidly gaining ground and with more and more people joining it, putting a Google +1 button also allows them to immediately share your links through their Google Plus profiles.

Read post...

Difference between content writing and content curation

Sep 20, 2011 1 Comment »

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn’t mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

Read post...

The Importance of Web Page Titles

Sep 16, 2011 3 Comments »

Your web page title is not merely a single line of meta tag data; it carries the entire essence of your web page content. Whether your web page contains plain text, video, images or a mixture of multiple formats, you have to use an appropriate web page title to convey what value your web page contains.

Read post...

How to fire up your web content strategy

Sep 14, 2011 No Comments »

Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you’re trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.

Read post...

Something to keep in mind when it comes to paying your content writer

Sep 07, 2011 2 Comments »

If you have doubts regarding how much you should pay your content writer, I would like to say, think, what value you derive out of his or her content. After all, you are going to run your entire online business on the strength of the content you have on your homepage and elsewhere. Your business content is more important than your website layout and you will realize this if you somehow manage to stay on despite shoddy content. Most of the online small businesses don’t survive because they don’t have quality content on their websites.

Read post...

When creating content, focus on value and not the length

Sep 06, 2011 1 Comment »

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that’s what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don’t bother much about how many words your particular pages or blog posts have.

Read post...

Creating content for Twitter and Facebook

Sep 05, 2011 2 Comments »

Creating content for Twitter and Facebook means creating bridges between you profiles over there and your primary content on your blog or website. Most companies use Twitter and Facebook to disseminate their content but there is a lot more to it. You create content for Twitter and Facebook to initiate interactions and exchanges between you and your customers/clients. It must be used to expand your circle of influence.

Read post...