Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Content Marketing

What makes you an outstanding content writer?

Amrit — Fri, 20 Jan 2012 18:27:25 +0000

As an outstanding content writer you should provide a content solution rather than simply content writing services, provided your client wants it. Content marketing these days doesn't just mean creating compelling content and then submitting it to various search engines and online directories. Content writing and content marketing is a complete dedicated promotional activity including strategy, conceptualization, audience engagement, social networking, analytics, search engine optimization and distribution.

Should you create content or curate content

Amrit — Wed, 21 Dec 2011 14:21:44 +0000

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

Why content marketing is important for your business

Amrit — Fri, 04 Nov 2011 08:22:04 +0000

Content marketing for your online business is an integral part of your overall marketing effort. If you believe that the content on your website or blog is one of your primary strengths, you need to make people aware of its existence. If you're already a known brand, this might not be a problem, but if you are in the process of creating your online presence through your content, then content marketing is unavoidable.

What makes your content click

Amrit — Wed, 05 Oct 2011 13:19:35 +0000

Your content clicks when it achieves what you want it to achieve. When you're executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.

Difference between content writing and content curation

Amrit — Tue, 20 Sep 2011 14:03:34 +0000

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn't mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

How to know if your content writer is effective for your business

Amrit — Mon, 22 Aug 2011 22:42:31 +0000

It is very important to know whether your content writer is effective for your business or not. You must define a mechanism to constantly evaluate the performance of your content writer in order to execute an effective content marketing strategy.

Content that is not optimized does not add value to your marketing

Amrit — Fri, 19 Aug 2011 18:23:55 +0000

For an effective content marketing strategy it is very crucial that you optimize your content both for search engines and social media websites. Simply publishing great and relevant content doesn't help you much unless people are made aware of your content. They must visit your website and consume your content and only then your content marketing efforts will reap fruits.

Writing content for B2B websites

Amrit — Tue, 09 Aug 2011 21:55:49 +0000

B2B content writing is a more specialized field where you have to spend considerable amount of time learning the nuances and expressions of that particular business. Most of the managers and decision makers are experts in their fields and they are totally comfortable with the jargon and definitions used in the content of the B2B website. You don't want to sound like a layperson when you're writing content for a B2B website.

Creating productive content

Amrit — Thu, 28 Jul 2011 17:31:59 +0000

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

How to disseminate your content

Amrit — Wed, 01 Jun 2011 15:58:59 +0000

So you have generated killer content as a part of your overall content marketing strategy; now is the time to disseminate it so that it easily reaches your target audience. This can be achieved using various online channels easily available to you. Some of those content distribution and dissemination channels are discussed in this blog post.