Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Content Writing

Writing content for non-profit organizations

Amrit — Thu, 02 Feb 2012 16:31:48 +0000

When writing content for non-profit organizations make sure that your content encourages active engagement and well-directed communication. You have to highlight the fact the organization is making a positive impact and how more community involvement can bring about greater change. He

It’s not necessary that a native English-speaking person is a better content writer

emmanuel — Sun, 29 Jan 2012 09:44:04 +0000

A native English-speaking content writer obviously has an edge over a content writer who uses English as his or her second language but this is often an advantage rather than a disadvantage. A person who assumes that he or she knows a particular language often doesn't know as well as the one who knows that he or she has to learn the finer nuances of the language.

When creating content, focus on value and not the length

Amrit — Tue, 06 Sep 2011 20:40:53 +0000

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that's what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don't bother much about how many words your particular pages or blog posts have.

Can your SEO content writer improve your search engine rankings

Amrit — Tue, 23 Aug 2011 23:56:04 +0000

An SEO content writer is not only a competent writer he or she also knows the ins and outs of search engine rankings. Your content must be created and formatted in such a manner that it becomes extremely easy for search engine crawlers to make out exactly what you're trying to convey and how compellingly you are conveying it and what primary and secondary keywords are being highlighted through your content. The search engines use your keywords to gauge the real intent of your content.

Creating productive content

Amrit — Thu, 28 Jul 2011 17:31:59 +0000

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

A successful content writer must have a unique voice

Amrit — Wed, 20 Oct 2010 14:02:00 +0000

Everybody can write well these days due to easy accessibility to various learning tools and the Internet, but being a successful professional content writer takes more than your ability to write well. You have to be unique; you need to develop your own distinct voice. When your clients hire you they don't hire you for the correctness of your sentences (that's a given, actually), they hire you for your writing style, for the way you express yourself and for the way you can enhance a company's image through your writing.

How to maintain a content writing schedule

Amrit — Thu, 02 Sep 2010 16:53:29 +0000

Once you have decided that publishing content on your blog or website is critical to the success of your business you need to maintain a well-defined content writing and publishing schedule. But why do you need a content writing schedule? I wouldn’t exactly call it a problem but the problem with content writing to promote [...]

Communicating convincingly by writing a case study

Amrit — Fri, 27 Aug 2010 11:35:08 +0000

I was just reading this informative blog post on the topic of how to develop a case study and realized I haven’t written on the subject on my blog. A case study is a great way of communicating to your clients and customers the exact value of the service that you provide. In the case [...]

What comes first, content writing or social media?

Amrit — Thu, 26 Aug 2010 14:15:16 +0000

Social media marketing these days in an integral part of business development: it is just a matter of who realize it and who don’t. Some online marketers even compare the indecision about investing in social media marketing to that initial phase when people were not sure whether they should get a telephone connection for their [...]

Your content helps you attract the right people to your website

Amrit — Wed, 25 Aug 2010 17:19:16 +0000

The greatest challenge people face while doing business online is getting the right people to their websites. But what do we mean by “right people”? They are the people who would like to do business with you. What sort of people would I like to get to my website? People who would like to hire [...]