Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Copywriting and Content Writing Tips

A successful content writer must have a unique voice

Amrit — Wed, 20 Oct 2010 14:02:00 +0000

Everybody can write well these days due to easy accessibility to various learning tools and the Internet, but being a successful professional content writer takes more than your ability to write well. You have to be unique; you need to develop your own distinct voice. When your clients hire you they don't hire you for the correctness of your sentences (that's a given, actually), they hire you for your writing style, for the way you express yourself and for the way you can enhance a company's image through your writing.

Multiply your conversion rate immediately with compelling headlines

Amrit — Mon, 30 Aug 2010 15:18:14 +0000

Your headline is the first thing a visitor sees when he or she lands on your website or blog. A headline is not just the title of your page. It is not something that you need in bold and enlarged typeface just because straightaway starting with a paragraph doesn’t seem good. A headline presents the [...]

Does your content tell a story?

Amrit — Sat, 14 Aug 2010 11:21:27 +0000

We all love stories don’t we? They excite us, engage us, attract us, fascinate us, antagonize us and motivate us. Whenever there is a story we have readers and listeners. Why do stories captivate as so much? We can relate to them. They strum the chords of our emotions, attitudes, sense of wisdom and life [...]

Why your website content should pre-sell

Vidya Sury — Thu, 25 Mar 2010 16:10:07 +0000

Pre-selling assumes that your customers are usually on your website to find answers to their questions or problems, and not to buy. The difference between selling and pre-selling is how you present these answers. Pre-selling is just the opposite of selling, which is perceived as something that pressurizes you to buy. Pre-selling recommends subtly through [...]

How to make your content more informative

Amrit — Fri, 05 Feb 2010 09:51:22 +0000

There can be various purposes for publishing content on your website or blog but when you want to generate business from your content, you need to impart the right information as clearly as possible. What’s right information depends on how your customers and clients perceive your content, not you, unless there is a parity. Whenever [...]

The importance of call to action

Amrit — Fri, 01 Jan 2010 18:52:48 +0000

“Call to action” means telling your visitors in plain words what they should do, now that they are on your page, as nicely explained in this blog post at Copyblogger. It can be like, “Contact me now”, or “Go to this page to know more”, or “Subscribe to my newsletter” or even “Buy it now!” [...]

Make an offer your customer or client cannot refuse

Amrit — Mon, 05 Oct 2009 03:31:55 +0000

The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the movie (I know, I know) but I can totally relate to the expression and this should be consistently kept in mind while preparing promotional literature. [...]

How to never run out of blog topics

Amrit — Tue, 29 Sep 2009 13:31:57 +0000

There are torrents of ideas when you start a new blog and in fact you’ve got so much to write that you feel like publishing multiple posts in a single day. You have to forcibly stop yourself just to maintain a semblance of regularity. You start dreaming about featuring in the top 100 blogs of [...]

Why your website or blog needs unique content

Amrit — Fri, 04 Sep 2009 16:23:32 +0000

There are basically two reasons why your website or blog needs unique, fresh content: the search engines prefer unique content compared to commonly and easily found content, and people who are active on various social media and networking websites prefer to promote something unique, something highly useful and something that attracts immediate attention. Search engines [...]

How I select and organize keywords for writing optimized content

Amrit — Thu, 03 Sep 2009 02:42:41 +0000

Although SEO spammers have given a bad tinge to the art of using keywords in your web page copy, they are still as relevant as when the humans discovered their importance vis-à-vis search engine optimization. Really, it makes common sense. It’s the keywords and the key phrases that tell both the search engines and the [...]