Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Copywriting Thoughts

What do you understand by copywriting?

Amrit — Fri, 26 Aug 2011 20:53:54 +0000

For a client it is very important to understand the fundamental difference between copywriting and content writing. Copywriting is about increasing your sales in a direct manner. Although content writing also helps you increase your sales and hence take your business to the next level, your content educates your audience so that it is well prepared to grasp the impact of your copywriting.

Is it true that an online copywriter shouldn’t charge according to the time he or she spends on the project?

Amrit — Wed, 04 Aug 2010 14:25:14 +0000

I recently read on another blog post (by a relatively well-known copywriter) that online copywriters commit a fraud by charging or quoting their clients according to the time they are going to spend on the projects. I think it depends on the situation and the kind of project you are working on. I mean you [...]

10 ways of generating interest in your readers

Esha Dani — Tue, 03 Nov 2009 15:33:38 +0000

If both the roads are safe and the drive smooth, would you take the shorter way or the longer one? Time is short and sweet, definitely the shorter one, most of us would agree. Longer distances are good if you are on a vacation, you want to tune yourself with the nature and spend some [...]

A good list of killer headline creating formulas

Amrit — Wed, 07 Oct 2009 15:37:17 +0000

You have won half the battle if you’ve created a good headline for your website or blog post. It’s all the more important in the times of social media and social bookmarking where your well-prepared headlines can attract lots of attention. Having said that, do pay close attention to the following when you are creating [...]

Is your content a noise or a voice

Amrit — Wed, 09 Sep 2009 15:22:11 +0000

There is content, and there is content. In the conversation economy (fueled by social media and social networking websites) the content you publish on your website can make or break your business. It depends on what direction you want to take, whether you want to be a noise, or a voice. Low-quality content turns your [...]

The importance of microcopy

Amrit — Thu, 16 Jul 2009 20:15:17 +0000

Here’s an interesting blog post I was just reading. It talks about the importance of microcopy. Microcopy is something my clients never pay me to write and in more than 99% cases they skip the pages the require microcopy, for instance, the contact us page, or some other page requiring one or two sentences. But [...]

Sometimes you don’t get paid for your online copywriting job, big deal!

Amrit — Thu, 25 Jun 2009 21:58:36 +0000

Once in a while clients don’t pay the remaining amount once I’ve delivered all the content. While trying to find the folder of a repeat client on my PC I came across a few folders belonging to clients who simply vanished after getting their online copywriting job done. The only saving grace is that I [...]

Online Copywriting: difference between features and benefits

Amrit — Tue, 23 Jun 2009 12:47:23 +0000

Recently I needed to prepare two documents for a client selling a software product: one describing features and the other, benefits. When I delivered him the documents he said I needed to get clear about the difference between the two, and I had basically written the same thing in both the documents. Ever ready to [...]

SEO copywriting – what it really means

Amrit — Wed, 10 Jun 2009 10:19:49 +0000

I was just going through this interesting blog post titled SEO Copywriting is dead! Here’s Proof…. I often come across articles and blog posts bashing up terminologies and work-related phrases. For instance recently I came across a report that tried to prove that outsourcing could be disastrous for your work, despite the fact that more [...]

I understand your needs and I can meet them

Amrit — Tue, 02 Jun 2009 16:34:01 +0000

This statement should be the core strength of your website copy when you are trying to promote a product or a service. You need to empathize with the visitor and provide the solution in the most convincing, truthful manner. To be frank, your visitor doesn’t give a damn what a great product or service you’ve [...]