Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Social Media Marketing http://amrithallan.com/blog Bits of knowledge, wisdom and experience on content writing, content strategy and content marketing Thu, 02 Feb 2012 16:35:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How to make your headlines social media friendly http://amrithallan.com/blog/how-to-make-your-headlines-social-media-friendly/ http://amrithallan.com/blog/how-to-make-your-headlines-social-media-friendly/#comments Tue, 27 Sep 2011 15:25:36 +0000 Amrit http://amrithallan.com/blog/?p=367 You need to make a conscious effort in order to facilitate easy sharing of your content on social media and social networking websites and you can start with creating a shorter but compelling headline. Your headline, unless really needed, must always be to the point and attractive as well. It should be able to inspire people to visit your page or read your content. Your headline appears when people share your content via Twitter and Facebook, it appears as a hyperlink on search engine result pages, and when people link to your specific content from their websites and blogs, they normally use the headline.

]]> http://amrithallan.com/blog/how-to-make-your-headlines-social-media-friendly/feed/ 6 The benefits of having a Google +1 button on your website http://amrithallan.com/blog/the-benefits-of-having-a-google-1-button-on-your-website/ http://amrithallan.com/blog/the-benefits-of-having-a-google-1-button-on-your-website/#comments Fri, 23 Sep 2011 05:34:08 +0000 Amrit http://amrithallan.com/blog/?p=365 Putting a Google +1 button on your blog or website is an excellent way of letting visitors recommend your particular web pages or blog posts to Google. If you noticed, the Google +1 button has already been appearing on some search result pages where you can directly recommend the link and improve its visibility by clicking the button. It has great SEO advantage. With Google’s new social networking platform Google Plus is rapidly gaining ground and with more and more people joining it, putting a Google +1 button also allows them to immediately share your links through their Google Plus profiles.

]]> http://amrithallan.com/blog/the-benefits-of-having-a-google-1-button-on-your-website/feed/ 2 Creating content for Twitter and Facebook http://amrithallan.com/blog/creating-content-for-twitter-and-facebook/ http://amrithallan.com/blog/creating-content-for-twitter-and-facebook/#comments Mon, 05 Sep 2011 17:55:56 +0000 Amrit http://amrithallan.com/blog/creating-content-for-twitter-and-facebook/ Creating content for Twitter and Facebook means creating bridges between you profiles over there and your primary content on your blog or website. Most companies use Twitter and Facebook to disseminate their content but there is a lot more to it. You create content for Twitter and Facebook to initiate interactions and exchanges between you and your customers/clients. It must be used to expand your circle of influence.

]]> http://amrithallan.com/blog/creating-content-for-twitter-and-facebook/feed/ 2 Managing Your Social Network: Dos and Don’ts http://amrithallan.com/blog/managing-your-social-network-dos-and-donts/ http://amrithallan.com/blog/managing-your-social-network-dos-and-donts/#comments Thu, 04 Nov 2010 07:44:48 +0000 Carrie Oakley http://amrithallan.com/blog/managing-your-social-network-dos-and-donts/ http://amrithallan.com/blog/managing-your-social-network-dos-and-donts/feed/ 9 The connection between content, strategy and social media http://amrithallan.com/blog/the-connection-between-content-strategy-and-social-media/ http://amrithallan.com/blog/the-connection-between-content-strategy-and-social-media/#comments Tue, 28 Sep 2010 17:51:40 +0000 Amrit http://amrithallan.com/blog/?p=311 There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.

Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.

]]> http://amrithallan.com/blog/the-connection-between-content-strategy-and-social-media/feed/ 2 What is conversation marketing? http://amrithallan.com/blog/what-is-conversation-marketing/ http://amrithallan.com/blog/what-is-conversation-marketing/#comments Mon, 27 Sep 2010 17:07:50 +0000 Amrit http://amrithallan.com/blog/?p=309 In the age of social media and social networking it is all about conversation marketing. It really matters what people talk about your business and how they perceive it. Word-of-mouth marketing and advertising is more effective compare to conventional form of advertising that is also often called "push marketing": you're simply pushing your marketing messages and then leaving it up to the audience to decide how they want to react.

Conversation marketing on the other hand works on the principle of two-way communication. You are constantly striking up conversations. Instead of constantly promoting your products and services you make people familiarize with your presence so that they can directly talk to you. You no longer remain a cryptic (more often a shady) entity constantly beaming out marketing messages and advertisements. You become a human being who listens to people and then personally responds to them. Even if they have some issues regarding your product or service you interact with them instead of through your call center employees who give very standardized replies.

]]> http://amrithallan.com/blog/what-is-conversation-marketing/feed/ 6 My understanding of social media marketing http://amrithallan.com/blog/my-understanding-of-social-media-marketing/ http://amrithallan.com/blog/my-understanding-of-social-media-marketing/#comments Fri, 17 Sep 2010 17:52:28 +0000 Amrit http://amrithallan.com/blog/?p=305 I am gradually wetting my feet in the turbulent pool of social media marketing. Although I'm always a late entrant into all Internet trends eventually it is the business side that I come face-to-face with. It happened with connectivity: I got my Internet connection quite late compared to my friends but once I got it, while my friends were chatting and downloading "naughty stuff" I was looking for business opportunities on the Web. Similarly I started publishing a business blog in those days when we manually used to add pages under a folder and nobody had heard of Blogger and Wordpress. Sadly, I am still in the beginning phase of blogging while creating multiple successful blog for my clients.

The same pattern almost happened with social media: although I adopted social media in its early days I don't have a significant presence. Ironically I am already consulting 4 clients (2 from Europe and 2 from America) devise and implement their social media strategies. Anyway, in this block post I have endeavoured to communicate my understanding of social media marketing.

]]> http://amrithallan.com/blog/my-understanding-of-social-media-marketing/feed/ 2 How Not To Depend Much On Search Engines http://amrithallan.com/blog/how-not-to-depend-much-on-search-engines/ http://amrithallan.com/blog/how-not-to-depend-much-on-search-engines/#comments Wed, 15 Sep 2010 16:47:25 +0000 Amrit http://amrithallan.com/blog/?p=302 It is a precarious situation to be in if most of your traffic originates from search engines. What if tomorrow something happens — some sort of misunderstanding or some algorithmic mishap — and all your links on the search engines are gone and even if they are not gone you have lost rankings for all your important keywordis and search terms? Scary, isn't it? Even I am in such a situation. There have to be alternative ways of getting targetted traffic to your website or blog.

]]> http://amrithallan.com/blog/how-not-to-depend-much-on-search-engines/feed/ 3 What comes first, content writing or social media? http://amrithallan.com/blog/first-content-writing-or-social-media/ http://amrithallan.com/blog/first-content-writing-or-social-media/#comments Thu, 26 Aug 2010 14:15:16 +0000 Amrit http://amrithallan.com/blog/?p=287 http://amrithallan.com/blog/first-content-writing-or-social-media/feed/ 3 The ROI of Social Media? Your business will survive after 5 years http://amrithallan.com/blog/the-roi-of-social-media-your-business-will-survive-after-5-years/ http://amrithallan.com/blog/the-roi-of-social-media-your-business-will-survive-after-5-years/#comments Sun, 09 May 2010 10:13:06 +0000 Amrit http://amrithallan.com/blog/?p=266 http://amrithallan.com/blog/the-roi-of-social-media-your-business-will-survive-after-5-years/feed/ 2