<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Content Gyan: Content Writing, Content Strategy and Content Marketing Blog &#187; Web Content</title>
	<atom:link href="http://amrithallan.com/blog/category/web-content/feed/" rel="self" type="application/rss+xml" />
	<link>http://amrithallan.com/blog</link>
	<description>Bits of knowledge, wisdom and experience on content writing, content strategy and content marketing</description>
	<lastBuildDate>Thu, 02 Feb 2012 16:35:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Choosing the right keywords for content marketing</title>
		<link>http://amrithallan.com/blog/choosing-the-right-keywords-for-content-marketing/</link>
		<comments>http://amrithallan.com/blog/choosing-the-right-keywords-for-content-marketing/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 15:32:29 +0000</pubDate>
		<dc:creator>Chandra V. Ramani</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Writers]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/?p=251</guid>
		<description><![CDATA[What is content marketing? It is claimed that content drives the Internet. Does it then make content marketing too this powerful? Are right keywords all that essential to successful content marketing? And how can we choose the right keywords for content marketing? So many questions! Come, let us find a few answers. How different Content [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/choosing-the-right-keywords-for-content-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Keep your SEO goals in mind while creating your content writing strategy</title>
		<link>http://amrithallan.com/blog/seo-goals-and-content-strategy/</link>
		<comments>http://amrithallan.com/blog/seo-goals-and-content-strategy/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 14:14:33 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[seo content writing]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/?p=238</guid>
		<description><![CDATA[It doesn&#8217;t help if you already have lots of content and then you realize that you are not targeting the right keywords. Although no situation is hopeless you can save yourself lots of time, and money, if you define your SEO goals properly. Make a list of keywords and keyword phrases you&#8217;d like to incorporate [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/seo-goals-and-content-strategy/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Why your website or blog needs unique content</title>
		<link>http://amrithallan.com/blog/why-your-website-or-blog-needs-unique-content/</link>
		<comments>http://amrithallan.com/blog/why-your-website-or-blog-needs-unique-content/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 16:23:32 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Copywriting and Content Writing Tips]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Thoughts On Writing]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Publishing]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/why-your-website-or-blog-needs-unique-content/</guid>
		<description><![CDATA[There are basically two reasons why your website or blog needs unique, fresh content: the search engines prefer unique content compared to commonly and easily found content, and people who are active on various social media and networking websites prefer to promote something unique, something highly useful and something that attracts immediate attention. Search engines [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/why-your-website-or-blog-needs-unique-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaging your readers with interactive content</title>
		<link>http://amrithallan.com/blog/engaging-your-readers-with-interactive-content/</link>
		<comments>http://amrithallan.com/blog/engaging-your-readers-with-interactive-content/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 07:49:31 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/engaging-your-readers-with-interactive-content/</guid>
		<description><![CDATA[Interactive content doesn’t always have to be animation or video; even your text content can be interactive. On the Internet, especially these days, we are always in conversations, whether on Twitter, or FaceBook, or on different blogs. Content on social media websites is engaging. We read, we provide feedback, we react, we respond, we present [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/engaging-your-readers-with-interactive-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Increase your sales and conversion rate by writing useful content</title>
		<link>http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/</link>
		<comments>http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/#comments</comments>
		<pubDate>Sat, 30 May 2009 18:43:50 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Content Publishing]]></category>
		<category><![CDATA[increasing sales]]></category>
		<category><![CDATA[useful content]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/</guid>
		<description><![CDATA[Content doesn&#8217;t just mean text full of numbers and hypothetical statements. It needs to solve a purpose, your visitors and prospects must find it useful. After all people don&#8217;t visit your website or blog out of some altruistic reason &#8212; they are always looking for something, whether it is information or entertainment. If they don&#8217;t [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The value of your content in the context of social media</title>
		<link>http://amrithallan.com/blog/the-value-of-your-content-in-the-context-of-social-media/</link>
		<comments>http://amrithallan.com/blog/the-value-of-your-content-in-the-context-of-social-media/#comments</comments>
		<pubDate>Wed, 27 May 2009 16:26:55 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Publishing]]></category>
		<category><![CDATA[social media optimization]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/the-value-of-your-content-in-the-context-of-social-media/</guid>
		<description><![CDATA[There was a time when in order to promote your content you had to focus on search engines and external links. Even today both these entities matter a lot but there is a third force that could prove to be far more penetrating when it comes to distributing your content: social media. Some prominent examples [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/the-value-of-your-content-in-the-context-of-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More on content and branding</title>
		<link>http://amrithallan.com/blog/more-on-content-and-branding/</link>
		<comments>http://amrithallan.com/blog/more-on-content-and-branding/#comments</comments>
		<pubDate>Thu, 21 May 2009 19:50:30 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Content Publishing]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/more-on-content-and-branding/</guid>
		<description><![CDATA[A month ago I had written about how to control your branding by writing or generating customized content. As it is rightly mentioned in this blog post aptly titled how to improve your branding with your content, on the Internet, you are what you write.&#160; Your words are your greatest representatives on the Internet because [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/more-on-content-and-branding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Does the language you use on your website or blog affect your search engine rankings?</title>
		<link>http://amrithallan.com/blog/does-the-language-you-use-on-your-website-or-blog-affect-your-search-engine-rankings/</link>
		<comments>http://amrithallan.com/blog/does-the-language-you-use-on-your-website-or-blog-affect-your-search-engine-rankings/#comments</comments>
		<pubDate>Thu, 07 May 2009 06:07:44 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/does-the-language-you-use-on-your-website-or-blog-affect-your-search-engine-rankings/</guid>
		<description><![CDATA[By language here I don’t mean English or Portuguese or French; by language I mean the words and phrases that you use in order to create content for your website or blog. Creating search engine optimized content is all about conveying the right message for the appropriate search terms. Whenever you are writing for your [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/does-the-language-you-use-on-your-website-or-blog-affect-your-search-engine-rankings/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Branding with a customized content</title>
		<link>http://amrithallan.com/blog/branding-with-a-customized-content/</link>
		<comments>http://amrithallan.com/blog/branding-with-a-customized-content/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 08:52:29 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Thoughts On Writing]]></category>
		<category><![CDATA[Web Content]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/branding-with-a-customized-content/</guid>
		<description><![CDATA[The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Over the Internet branding acquires a unique importance because often your [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/branding-with-a-customized-content/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Maximizing Your Web Presence in a Tough Economy</title>
		<link>http://amrithallan.com/blog/maximizing-your-web-presence-in-a-tough-economy/</link>
		<comments>http://amrithallan.com/blog/maximizing-your-web-presence-in-a-tough-economy/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 06:46:32 +0000</pubDate>
		<dc:creator>Courtney Phillips</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Writers]]></category>

		<guid isPermaLink="false">http://amrithallan.com/blog/maximizing-your-web-presence-in-a-tough-economy/</guid>
		<description><![CDATA[As we all watch the economy go from terribly bad to even worse, many are left wondering how to make the most of their existing company resources. For many companies, the idea of investing in marketing services of any kind is offensive as so many face major cutbacks and even layoffs. However, the show must [...]]]></description>
		<wfw:commentRss>http://amrithallan.com/blog/maximizing-your-web-presence-in-a-tough-economy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

