Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Writers

It’s not necessary that a native English-speaking person is a better content writer

emmanuel — Sun, 29 Jan 2012 09:44:04 +0000

A native English-speaking content writer obviously has an edge over a content writer who uses English as his or her second language but this is often an advantage rather than a disadvantage. A person who assumes that he or she knows a particular language often doesn't know as well as the one who knows that he or she has to learn the finer nuances of the language.

Managing Your Social Network: Dos and Don’ts

Carrie Oakley — Thu, 04 Nov 2010 07:44:48 +0000

This is a guest post from Carrie Oakley. Social profiles are more the norm than the anomaly today; most people have more than one because they don’t want to miss out on anything happening in social media. However, not everyone who’s online knows how to maximize the use of their social profiles and minimize the [...]

Will RSS undermine the search engines?

Chandra V. Ramani — Thu, 06 May 2010 03:26:52 +0000

Google is God, Google is … Well, We have been kind of worshiping the search engines. We always wondered how we ever managed without them. But the way web world is constantly evolving, there is a feeling that a day is not far off when the search engines and portals will be less used and [...]

How to Make Your Content Irresistible

Mamta Sharma — Tue, 13 Apr 2010 06:01:28 +0000

Are you spending a good amount of time writing articles, blog posts, press releases, sales copies but not getting sufficient clicks? If you answered yes you must take time to give a second thought to the strategy you need to adopt while crafting your write ups! Get these prompt makeover strategies to design your articles [...]

Moving away from SEO

Chandra V. Ramani — Mon, 12 Apr 2010 04:42:54 +0000

How important is SEO to SEM today? Is SEO losing the edge? Are small businesses finally breaking free from the power of SEO and getting recognition still? Are we moving away from the obsession with SEO? Some intriguingly different questions indeed! SEM rules still The number of online customers making their purchases is continually on [...]

Ways to Improve Your SEO With Content

Sarie San Pablo — Mon, 05 Apr 2010 16:19:20 +0000

Repeatedly, Internet gurus (at amrithallan.com we don’t generally believe in such terms) have always stressed the importance of content. Whether in a website or in a blog, content can make or break your search engine optimization (SEO). Readers would not want a blog or a website without contents. Content, no matter what other Internet marketers [...]

Choosing the right keywords for content marketing

Chandra V. Ramani — Tue, 30 Mar 2010 15:32:29 +0000

What is content marketing? It is claimed that content drives the Internet. Does it then make content marketing too this powerful? Are right keywords all that essential to successful content marketing? And how can we choose the right keywords for content marketing? So many questions! Come, let us find a few answers. How different Content [...]

Why your website content should pre-sell

Vidya Sury — Thu, 25 Mar 2010 16:10:07 +0000

Pre-selling assumes that your customers are usually on your website to find answers to their questions or problems, and not to buy. The difference between selling and pre-selling is how you present these answers. Pre-selling is just the opposite of selling, which is perceived as something that pressurizes you to buy. Pre-selling recommends subtly through [...]

5 Things to Know About Writing For SEO

Anna Miller — Mon, 08 Mar 2010 17:29:19 +0000

Writing for SEO – It’s all about search engine optimization these days – writers are explicitly asked to use certain keywords in the title of their articles (to be used on web pages) and also sprinkle them liberally in the body so that search engines will pick up them when they trawl the web and [...]

10 ways of generating interest in your readers

Esha Dani — Wed, 11 Nov 2009 22:28:39 +0000

If both the roads are safe and the drive smooth, would you take the shorter way or the longer one? Time is short and sweet, definitely the shorter one, most of us would agree. Longer distances are good if you are on a vacation, you want to tune yourself with the nature and spend some [...]