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	<title>Comments on: Increase your sales and conversion rate by writing useful content</title>
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	<description>Bits of knowledge, wisdom and experience on content writing, content strategy and content marketing</description>
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		<title>By: Katherine Charles</title>
		<link>http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/comment-page-1/#comment-1203</link>
		<dc:creator>Katherine Charles</dc:creator>
		<pubDate>Wed, 23 Mar 2011 19:34:11 +0000</pubDate>
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		<description>I think keeping the audience&#039;s attention without boring them is vital. You want them to know what you do but at the same time don&#039;t want to go on and on and end up boring them. I wouldn&#039;t carry on reading something after the first couple of lines if i found it boring or completely e relevant to what i first visited the site for. How do you find the balance of explaining enough without losing the interest? Is that why the key words are so important to get across right in the beginning?</description>
		<content:encoded><![CDATA[<p>I think keeping the audience&#39;s attention without boring them is vital. You want them to know what you do but at the same time don&#39;t want to go on and on and end up boring them. I wouldn&#39;t carry on reading something after the first couple of lines if i found it boring or completely e relevant to what i first visited the site for. How do you find the balance of explaining enough without losing the interest? Is that why the key words are so important to get across right in the beginning?</p>
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		<title>By: Philip M.</title>
		<link>http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/comment-page-1/#comment-990</link>
		<dc:creator>Philip M.</dc:creator>
		<pubDate>Thu, 07 Jan 2010 21:59:06 +0000</pubDate>
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		<description>Nice post! I must admit that maybe I’m one of them fellows who scour the web to gather tips not only for myself but also for my fellow content writers. I find your humble post to be very informative, and I sincerely wish you find success in what you do.&lt;br&gt;Thanks!</description>
		<content:encoded><![CDATA[<p>Nice post! I must admit that maybe I’m one of them fellows who scour the web to gather tips not only for myself but also for my fellow content writers. I find your humble post to be very informative, and I sincerely wish you find success in what you do.<br />Thanks!</p>
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		<title>By: Jenny Pilley</title>
		<link>http://amrithallan.com/blog/increase-your-sales-and-conversion-rate-by-writing-useful-content/comment-page-1/#comment-821</link>
		<dc:creator>Jenny Pilley</dc:creator>
		<pubDate>Fri, 19 Jun 2009 08:01:43 +0000</pubDate>
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		<description>I enjoy reading blogs like this because they are useful to come back to when writing content for the web. Of course, I think many business forget when writing online content that have an audience to attract and often get too involved in the selling process. It is so important to get across the value of what you have to offer your customers to benefit them, so the balance between selling and valuable information is equal.</description>
		<content:encoded><![CDATA[<p>I enjoy reading blogs like this because they are useful to come back to when writing content for the web. Of course, I think many business forget when writing online content that have an audience to attract and often get too involved in the selling process. It is so important to get across the value of what you have to offer your customers to benefit them, so the balance between selling and valuable information is equal.</p>
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