http://amrithallan.com/blog/more-on-content-and-branding/ Bits of knowledge, wisdom and experience on content writing, content strategy and content marketing Fri, 03 Feb 2012 02:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://amrithallan.com/blog/more-on-content-and-branding/comment-page-1/#comment-801 Jenny Pilley Fri, 29 May 2009 07:45:45 +0000 http://amrithallan.com/blog/more-on-content-and-branding/#comment-801 Great post. Of course it is essential that you write for your customers not for yourself. I agree that every word is as important as the previous and if your are purely writing for the sake of it people will learn to bypass your work. Excellent blog post. Great post. Of course it is essential that you write for your customers not for yourself. I agree that every word is as important as the previous and if your are purely writing for the sake of it people will learn to bypass your work. Excellent blog post.

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