http://amrithallan.com/blog/online-copywriting-difference-between-features-and-benefits/ Bits of knowledge, wisdom and experience on content writing, content strategy and content marketing Fri, 03 Feb 2012 02:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://amrithallan.com/blog/online-copywriting-difference-between-features-and-benefits/comment-page-1/#comment-826 Amrit Wed, 24 Jun 2009 10:04:07 +0000 http://amrithallan.com/blog/online-copywriting-difference-between-features-and-benefits/#comment-826 I agree Jenny. In order to figure out benefits we need to know the features. I agree Jenny. In order to figure out benefits we need to know the features.

]]> http://amrithallan.com/blog/online-copywriting-difference-between-features-and-benefits/comment-page-1/#comment-825 Jenny Pilley Wed, 24 Jun 2009 08:13:40 +0000 http://amrithallan.com/blog/online-copywriting-difference-between-features-and-benefits/#comment-825 People nowadays are aware of being sold products and services rather than being informed of the benefits these products or services can provide. I agree it is about writing about what the they can do for your customers, but to know this people need to know the features. It's all about balance. People nowadays are aware of being sold products and services rather than being informed of the benefits these products or services can provide. I agree it is about writing about what the they can do for your customers, but to know this people need to know the features. It’s all about balance.

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