A successful content writer must have a unique voice

October 20, 2010

Everybody can write well these days due to easy accessibility to various learning tools and the Internet, but being a successful professional content writer takes more than your ability to write well. You have to be unique; you need to develop your own distinct voice. When your clients hire you they don’t hire you for the correctness of your sentences (that’s a given, actually), they hire you for your writing style, for the way you express yourself and for the way you can enhance a company’s image through your writing.

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What all must you consider in order to have a successful business blog

October 8, 2010

Publishing a vibrant business blog is a full-time commitment. It is just like any other business activity that requires dedicated attention and strategy. I have observed many businesses start their blogs just because their competitors publish them without actually understanding the overwhelming benefits. Once it becomes successful your blog can be the most potent marketing and PR tool for your business.

Having a successful business blog is not as unattainable as it is made out to be by the so-called experts. The same business strategy can be applied to your blog too. It takes time and effort, it takes innovation and it definitely takes strategy to create a successful business blog and all these ingredients you must already be using to run your business.

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The connection between content, strategy and social media

September 28, 2010

There is a direct relation between content, strategy and your social media presence. All three are driving each other to give you optimal results provided you can create a harmonious relationship between them. Content strategy comes first because this is the foundation of your online presence. Without a content strategy you create a directionless content and this creates a blurry social media presence for you, for your business and for your brand. Once you have a strategy in place you have a solid grounding underneath.

Your well-defined content gives you a recognizable presence on social media. People recognize you by the thoughts you share through your content. Since consistency is a must therefore a need for strategic publishing.

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What is conversation marketing?

September 27, 2010

In the age of social media and social networking it is all about conversation marketing. It really matters what people talk about your business and how they perceive it. Word-of-mouth marketing and advertising is more effective compare to conventional form of advertising that is also often called “push marketing”: you’re simply pushing your marketing messages and then leaving it up to the audience to decide how they want to react.

Conversation marketing on the other hand works on the principle of two-way communication. You are constantly striking up conversations. Instead of constantly promoting your products and services you make people familiarize with your presence so that they can directly talk to you. You no longer remain a cryptic (more often a shady) entity constantly beaming out marketing messages and advertisements. You become a human being who listens to people and then personally responds to them. Even if they have some issues regarding your product or service you interact with them instead of through your call center employees who give very standardized replies.

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My understanding of social media marketing

September 17, 2010

I am gradually wetting my feet in the turbulent pool of social media marketing. Although I’m always a late entrant into all Internet trends eventually it is the business side that I come face-to-face with. It happened with connectivity: I got my Internet connection quite late compared to my friends but once I got it, while my friends were chatting and downloading “naughty stuff” I was looking for business opportunities on the Web. Similarly I started publishing a business blog in those days when we manually used to add pages under a folder and nobody had heard of Blogger and Wordpress. Sadly, I am still in the beginning phase of blogging while creating multiple successful blog for my clients.

The same pattern almost happened with social media: although I adopted social media in its early days I don’t have a significant presence. Ironically I am already consulting 4 clients (2 from Europe and 2 from America) devise and implement their social media strategies. Anyway, in this block post I have endeavoured to communicate my understanding of social media marketing.

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How Not To Depend Much On Search Engines

September 15, 2010

It is a precarious situation to be in if most of your traffic originates from search engines. What if tomorrow something happens — some sort of misunderstanding or some algorithmic mishap — and all your links on the search engines are gone and even if they are not gone you have lost rankings for all your important keywordis and search terms? Scary, isn’t it? Even I am in such a situation. There have to be alternative ways of getting targetted traffic to your website or blog.

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10 ways to get regular content for your website or blog

September 11, 2010

Regular content publishing is your key to success on the Internet. It is very important that you publish new content on your website/blog at least twice a week. You can either hire a blog writer or you can create content on your own — it depends upon how comfortable you are in writing regularly and what sort of budget you can allocate to regular content generation.

But after some time it becomes a bit difficult to come up with new content ideas. This blog posts offers a few solutions.

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Content marketing doesn’t stop with n number of webpages or blog posts

September 10, 2010

Content publishing and content marketing is an ongoing exercise simply because tons of content is being generated every second and it is being lapped up by search engines, bloggers and social media and networking users. The search engine indexes are updated every microsecond. Aggressive organizations realize this so they take extra steps to remain ahead of the game by regularly publishing high-quality and useful content. Think it this way: who is going to get more exposure on the Internet: someone having 12-20 web pages or blog posts that were written, maybe, 6 months ago or someone having hundreds of pages or blog posts with at least 4-5 new pages in the last two weeks? My this blog post explains how you can generate content on an ongoing basis without facing budgetary constraints.

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What impact will Google Instant have on your organic search engine results

September 9, 2010

So have you been using Google’s new feature called Google Instant? It is an Ajax-like effect where the search results are constantly updated as you are typing your query into the search box. This means you don’t have to click the search button or hit the Enter key in order to see the results. By the time you are done with writing the query the search results are already there. It means people immediately start looking at the results even when they have entered partial search queries. It is totally changing the way people use search engines.

It also means that it is more so important to get higher search engine rankings for your relevant keywords because it can really make a big difference if your link appears within the top 5 links. Also your website must rank higher even for partial queries. This is going to be a challenge and the strongest weapon in your arsenal is going to be your content.

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How to maintain a content writing schedule

September 2, 2010

Once you have decided that publishing content on your blog or website is critical to the success of your business you need to maintain a well-defined content writing and publishing schedule. But why do you need a content writing schedule? I wouldn’t exactly call it a problem but the problem with content writing to promote [...]

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Why you should outsource your content writing services needs

September 1, 2010

Because I provide content writing services? Although this is a perfectly valid reason I am sure you’re going to look upon it with a tinge of cynicism and I can perfectly understand. It has to be some other, solid reason, the reason that affects you directly, or in the long run. OK, let’s talk about [...]

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Multiply your conversion rate immediately with compelling headlines

August 30, 2010

Your headline is the first thing a visitor sees when he or she lands on your website or blog. A headline is not just the title of your page. It is not something that you need in bold and enlarged typeface just because straightaway starting with a paragraph doesn’t seem good. A headline presents the [...]

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With what frequency should you publish your blog

August 29, 2010

People often wonder how many times they should post on their blogs in order to create a successful presence. There is no set rule. It depends on what you are actually trying to achieve through your blog. If your blog is new it is better to publish daily and sometimes (again, it depends on what [...]

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Communicating convincingly by writing a case study

August 27, 2010

I was just reading this informative blog post on the topic of how to develop a case study and realized I haven’t written on the subject on my blog. A case study is a great way of communicating to your clients and customers the exact value of the service that you provide. In the case [...]

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What comes first, content writing or social media?

August 26, 2010

Social media marketing these days in an integral part of business development: it is just a matter of who realize it and who don’t. Some online marketers even compare the indecision about investing in social media marketing to that initial phase when people were not sure whether they should get a telephone connection for their [...]

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