What exactly does SEO (search engine optimization) mean? It means generating and organizing your online content in such a manner that search engines can appropriately rank it for the related keywords and key phrases. If you are writing a page on providing content writing services or blog writing services then the search engines should be able to rank that page higher on the SERPs (search engine result pages).

Of course your source code must be free of unnecessary clutter and you must have the right information in your meta tags, but the real SEO juice comes from your content — what you are writing to describe your message. It’s important to know what keywords and expressions must be used and avoided; you don’t want to rank higher for all the wrong keywords (there is no harm in it but that traffic gives you a false sense satisfaction and that might be bad for your marketing efforts).

So decide on the topic, make a list of the words you must use to describe that topic and then start writing. Talk about the subject and try to focus on it — the search engines prefer focused, targeted content. Just be careful not to overdo it. There is a very thin line between keyword stuffing and optimized content.

Publishing a regular blog is a great way of attracting new visitors to your website, from search engines, other blogs, online forums and social networking websites. But it’s not easy to get new blogging ideas on an ongoing basis. I’ve personally observed that when I ask my clients to send me blog post titles they run out of them after 20-25 blog posts. On the other hand if I find the topics the projects sustain for long durations. For instance there are around 3 blogs that allow me to send my own blog topics (plus content) and I’ve been supplying blogs to them for more than 2 years now.

Considering the overwhelming benefits of publishing a blog, how do you make sure that you always have something to post. Here’s a blog post that discusses 13 ideas to inspire your blog content. Briefly, they are:

• Using Google alerts
• Going through blog directories for ideas
• Subscribing (email updates and RSS feeds) to blogs of your interest
• Linking to blog posts from other blogs (like this one)
• Conduct polls (relevant to your blog topic) and discuss the results
• Write about interesting things in your own life (don’t over-do this, of course)
• Find interesting topics/debates and share them with your readers
• Create blog posts out of the sub-topics of other blog posts
• Ask your community for fresh ideas using your comment section and Twitter and FaceBook accounts
• Invite other bloggers to write guest blog posts for your blog
• Scan for ideas in newspapers, magazines, online forums and other websites
• Write lists…this is a fad on the Internet, like, top 10 free content management systems, for instance
• Get ideas from the classical literature.

You can read about these topics in detail on the link mentioned above.