Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Content Strategy

Writing content for non-profit organizations

Amrit — Thu, 02 Feb 2012 16:31:48 +0000

When writing content for non-profit organizations make sure that your content encourages active engagement and well-directed communication. You have to highlight the fact the organization is making a positive impact and how more community involvement can bring about greater change. He

How to create content to engage your prospects

Amrit — Tue, 24 Jan 2012 16:44:43 +0000

The primary purpose of your content is engaging your prospects and you can engage your prospects only when you offer them something really, genuinely valuable through your content. It must hold some meaning. When they have consumed your content they shouldn't feel as if they could have better spent that time doing something else.

What makes you an outstanding content writer?

Amrit — Fri, 20 Jan 2012 18:27:25 +0000

As an outstanding content writer you should provide a content solution rather than simply content writing services, provided your client wants it. Content marketing these days doesn't just mean creating compelling content and then submitting it to various search engines and online directories. Content writing and content marketing is a complete dedicated promotional activity including strategy, conceptualization, audience engagement, social networking, analytics, search engine optimization and distribution.

Should you create content or curate content

Amrit — Wed, 21 Dec 2011 14:21:44 +0000

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

Difference between content writing and content curation

Amrit — Tue, 20 Sep 2011 14:03:34 +0000

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn't mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

How to fire up your web content strategy

Amrit — Wed, 14 Sep 2011 21:13:27 +0000

Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you're trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.

When creating content, focus on value and not the length

Amrit — Tue, 06 Sep 2011 20:40:53 +0000

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that's what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don't bother much about how many words your particular pages or blog posts have.

Creating content for Twitter and Facebook

Amrit — Mon, 05 Sep 2011 17:55:56 +0000

Creating content for Twitter and Facebook means creating bridges between you profiles over there and your primary content on your blog or website. Most companies use Twitter and Facebook to disseminate their content but there is a lot more to it. You create content for Twitter and Facebook to initiate interactions and exchanges between you and your customers/clients. It must be used to expand your circle of influence.

Researching the right keywords for your content

Amrit — Tue, 30 Aug 2011 22:20:09 +0000

Researching the right keywords and key phrases for your content can save you lots of long-term time because if you have to change your keywords after generating scores of, or maybe 100s of pages and blog posts, it might require lots of time and effort. Researching keywords before writing content might look like an uphill task but once you make it a part of your overall content marketing procedure it won't seem to be like an exercise holding you back from generating great content.

How to know if your content writer is effective for your business

Amrit — Mon, 22 Aug 2011 22:42:31 +0000

It is very important to know whether your content writer is effective for your business or not. You must define a mechanism to constantly evaluate the performance of your content writer in order to execute an effective content marketing strategy.