content writing services


Overcoming the “So What?” problem while writing content

Thumbsdown for published content
Image source: Global Girl

Don’t know what’s “So what?” problem? It’s when you write something seemingly great and your reader thinks, “So what, big deal!” Alright, there are some readers who have an insatiable penchant for being critical and they will criticize you no matter what, but you can drastically decrease the number of such reactions by devoting enough thought to what you are writing/publishing.

Why do readers reject outright what you have written?

  • The information you have provided is of no real use
  • The same information is available on hundreds of other websites and blogs
  • People have been sharing the same “secret” since 1998, or may be since 1500 BC
  • You are drawing wrong visitors to your website or blog (you are not creating optimized, seo-focused content)

What sort of content creates the “now this is something really great” effect?

  • Your content reaches the target audience (or vice versa)
  • You pack lots of information that can be used in the real world
  • You are providing valuable information that is not easily available
  • You are offering easily available information with an interesting twist

Is it always about informing and educating your readers?

Not always, but most of the times. You have to make sure your content solves your readers’ problem, that it provides a solution, that it delivers what your readers want. So what about content writing for businesses and corporate websites?

The same thing applies. If you are providing online copywriting services then you must (ideally) be attracting visitors that are looking for (or may need in the future) a competent copywriter. So if you say you’re a great online copywriter it’s not going to make much of an impact because there are thousands of “great” online copywriters on the Internet; in fact these days anybody who can type starts calling himself or herself a content writer or an online copywriter. Rather, you should immediately address your visitor’s problem (that’s why it’s advised you should have targeted pages) and offer the most apt solution.

Here’s a good blog post by Chris I cam across that talks about solving the “so what?” problem while publishing your content.

Focused content writing actually means SEO

What exactly does SEO (search engine optimization) mean? It means generating and organizing your online content in such a manner that search engines can appropriately rank it for the related keywords and key phrases. If you are writing a page on providing content writing services or blog writing services then the search engines should be able to rank that page higher on the SERPs (search engine result pages).

Of course your source code must be free of unnecessary clutter and you must have the right information in your meta tags, but the real SEO juice comes from your content — what you are writing to describe your message. It’s important to know what keywords and expressions must be used and avoided; you don’t want to rank higher for all the wrong keywords (there is no harm in it but that traffic gives you a false sense satisfaction and that might be bad for your marketing efforts).

So decide on the topic, make a list of the words you must use to describe that topic and then start writing. Talk about the subject and try to focus on it — the search engines prefer focused, targeted content. Just be careful not to overdo it. There is a very thin line between keyword stuffing and optimized content.

When do you need content writing services?

When exactly do you need content writing services? When you need professional results out of professional writing. Websites no longer remain the way they used to be a few years ago. With the onslaught of blogging and social media websites, those 12-page websites are no longer viable. You constantly need to publish high-quality content on your website as well as your blog to give enough fodder to search engines and social media enthusiasts. No website can dream of succeeding today without publishing good content persistently.

A content writing service can provide you quality content on an ongoing basis at a great rate. Is it expensive? Depends on what sort of service you are looking for. Most content writing services — especially the ones operating from India, the Philippines, China, etc. — come quite cheap and they even provide great content, but I don’t promote myself as a provider of "cheap content writing services" per se.

I do provide bulk content writing at quite low rates but the quality is not good. It goes without saying that even low-rate content comes with spelling and grammatical errors. I do understand that the real benefit of hiring a content writing service is that you can get good-quality content continuously without feeling the pinch and that is why I’m constantly trying to find out ways to provide bulk content writing services at highly competitive rates. This involves closely working with writers that can write a lot in less time because the faster you can write, the more you can earn without charging much. Working on that.

OK, so coming back to the main question:

Why do you need content writing services?

Here are a few reasons:

  • You need good-quality content on an ongoing basis. As I said, it does you no good to just have 12-20 pages on your website and then wait for the business to pour in. A lot of search engine traffic is lapped up by websites that constantly publish new content, because basically that is what the search engines are looking for. They crawl and index millions of pages on daily basis to make sure their users don’t get stale content every time they search for a particular topic.
  • You want to improve your search engine rankings. Suppose you are a professional content writer working alone or running a service. With thousand of websites providing the same service, how do the search engines know that your website must be highlighted when people are looking for a good content writing service? They go through your various pages and then evaluate your significance both according to quantity as well as quality. Lots of content definitely improves your keyword density and also increases long tail traffic to your website.
  • You want to run a successful blog. Your blog not only improves your search engine rankings it also helps you establish your authority. If you continuously publish useful posts (related to the theme of your business or passion, of course) you develop a dedicated fan base that eventually gives you loyal customers and clients. Some also prefer to sell advertising once their blog traffic picks up.
  • You want to increase traffic from social media and social bookmarking websites. Content thrives a lot on social media and social networking websites. If people find your links useful they love to promote it and bookmark it.

Well-written content is the backbone of the entire Internet activity. May it be videos, images or text, it’s basically content that gets promoted and consumed. As a writer, for me what matters is the written content, and fortunately for me and other content writing services providers, it’s the written content that rules the roost.

Is your content a noise or a voice

There is content, and there is content. In the conversation economy (fueled by social media and social networking websites) the content you publish on your website can make or break your business. It depends on what direction you want to take, whether you want to be a noise, or a voice.

Low-quality content turns your content into noise. What are the traits that tell you that you’ve got low-quality content?

  • Your search engine traffic doesn’t increase.
  • Even if your search engine traffic increases, your conversion rate remains poor.
  • Nobody finds it useful, relevant or topical.
  • Your repeat traffic is very low.
  • Nobody promotes your links but you.
  • Not many people link to your blog or website.
  • Nobody talks about what you publish.
  • Even if people promote your link, it is due to some controversy regarding your views or opinion.

High-quality content on the other hand gives you a voice. Whereas people tend to ignore a noise, they pay attention to a voice. So what features of your content make it a voice?

  • It improves your search engine rankings for relevant keywords.
  • Your visitors find your content useful and they subscribe to your RSS feed updates or email newsletter, if available.
  • People share your links with their visitors, followers, friends and colleagues using social media and social networking websites and they respect your opinion.
  • The other bloggers and publishers love to link to your content as valuable reference.
  • You are eventually able to establish your authority.

As a professional content writer and online copywriter I’ve observed client fall into the "noise" content trap when they quickly want to improve their search engine rankings without putting sufficient emphasis on the quality. Sure, noisy content does increase your search engine traffic, but then that traffic is simply a crowd. Only quality content, content that carries a voice, gets you customers and clients, and loyal readers.

How I select and organize keywords for writing optimized content

Although SEO spammers have given a bad tinge to the art of using keywords in your web page copy, they are still as relevant as when the humans discovered their importance vis-à-vis search engine optimization. Really, it makes common sense. It’s the keywords and the key phrases that tell both the search engines and the visitors what you’re talking about in your web page copy or blog post. Miss the keywords, and you miss the whole point.

But aren’t there various ways of saying the same thing and wouldn’t you prefer to let the feral stallions of your imagination run wild on the meadows of writing, you may ask? Sure, but when you’re writing for your client, or when you’re writing for business (maybe yours), the need to generate business takes precedence over your proclivity for articulating psychedelic expressions.

You need to use the language used by prospective customers and clients.

Researching and selecting keywords and phrases

When I start a new optimized content writing project (to be candid, everything I write turns out to be optimized because of the way I write), I begin with a brainstorming on what sort of audience I’m writing for and this pretty much decides what keywords and phrases I’m going to use. This is often difficult and many content writers end up with near-gibberish content, but you can sort this problem out by making a list of benefits of the product or service you intend to promote through your writing. This may seem like a clichéd approach in the beginning but not every product or service is known by its name.

It is natural if people search for a "web designer" or an online "copywriter" because by now they are very known services, but there might be a few people who don’t know what SEO is and they may search for something like "improve my search engine position" or "get me on google first page". So aside from optimizing for a generic term like SEO, you also need to take care of people who conduct searches using direct benefits as search terms. Similarly if you are selling a mobile application that lets you manage your ERP system through a smart phone, there is a possibility that people look for "smart phone erp application" rather than the actual name of the software. Or for that matter people may search for "safest family car" instead of using known brands. If you are ignoring such search terms, you are missing the real traffic, whether you are a big business or a small business.

Organizing keywords

I use the main keyword in the heading and the title of the web page or the blog post. Although I use it just once in the first paragraph, if the context demands a repetition, use it again, but don’t use it more than twice. If you feel like using it more than 2 times, rephrase your sentence.

If your keyword is an expression comprising multiple words (for instance, online content writing services) you don’t have to use the complete expression all the time. Use it once or twice (try using it at least once in the first paragraph) in its entirety and afterwards, just scatter it across your remaining paragraph. You can repeat the complete keyword in the last paragraph too, but don’t force it if it doesn’t seem appropriate.

Aside from the paragraphs you can also use the keywords — partially or fully — in your headings and subheadings, bulleted lists, and even in your anchor text.

Is there some other way you feel the keywords can be researched and organized? Please share your thoughts in the comments section.

Writing an effective press release

press-release Effective Internet press release copywriting can generate lots of traffic and leads for your business. You can distribute your press release through websites or through e-mail. The formats for press releases for websites and for e-mails will be slightly different. You can have a longer press release on a webpage but when it comes to writing a press release for e-mail it needs to be quite catchy and succinct since these days anything related to promotion and business can easily be taken as spam and hence ignored.

The purpose of a press release

A press release is needed to disseminate information regarding a product, a service, an organization or a policy change. Suppose you have just launched a new product in the market. How do you let people know about your new product? In case your visitors have allowed you to send them e-mail notifications you can use their e-mail addresses to send the news. This can be either termed as a newsletter issue or an e-mail press release. You may also have an e-mail list of various journalists covering your area and you can send the press release to them too.

In case you don’t have a big database of e-mail addresses, or you have very few e-mail addresses, the best thing to do is utilize the services of a press release websites such as PRWeb.com. You can even use the various social networking and social bookmarking websites to distribute your press release but a formal agency that specifically handles this task is better suited for this.

Writing an effective press release

It matters a lot how you write your press release. Press release, as the name suggests is a piece of information that you release the news distribution websites and newspapers so that they can feature it under appropriate sections. Online press releases are distributed for raising awareness as well as improving search engine rankings because incoming links from reputed press release websites draw lots of relevance from search engines. Here are a few things that can help you write an effective press release.

  • Beginning with an introduction. People immediately want to know what you’re talking about; what company is being represented and what product or service is being talked about. In a press release you don’t beat around the bush.
  • Keep your language straight. When you’re writing a press release there is no scope for being “creative” in the sense that you have to straightaway mention what’s the big deal about the company, the website, the service or the product being covered in the press release. Don’t be vague because when people read a press release they are simply looking for factual information they can use. They don’t want to see your vocabulary and they don’t want to experience your literary depth. Say what needs to be said and be done with that, in as simple words as possible.
  • Talk to the target audience. A press release is as targeted as it gets. If it is being published in a technology publication you have to keep in mind that people reading your press release will easily understand the jargons and the expressions used while writing literature on technology and technology related affairs. Even if your present unease is going to be published on a generic press release website than too your press release will be published under the most appropriate category. In fact there is a chance that people will be accessing your press release through the RSS reader if they have subscribed to a particular category feed.
  • Quote an important person. People are reassured if somebody important from the organization about whom the press release is being written is quoted. For instance what does the product development manager have to say about the new features being introduced, and how they are at adhering to the quality standards why lowering their prices?
  • Include proper contact information. Most probably people will be interested in the product or the service (well, that is the purpose of the press release), or at least they would like to know some more. Include your website address, the e-mail and if possible, the contact person’s name and phone number along with the timings.

Please remember that a press release is not a sales copy. Wear the hat of a journalist while preparing the press release. Even a small hint of hard selling or a tone of partiality can put your readers off. Simply report, and include all the relevant information that can help the readers decide on their own.

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How Online writing services can increase your website’s conversion rate

Few weeks back I read an interesting article where Amrit, who is an  online writer explained how online seo content writing can prove to be beneficial to website owners and  webmasters. I have been into online writing services since past 3 years, but it’s been few articles that prompted me connote “Wow! I like it. Let me  save the url and bookmark the site.” I experienced two things out of this which I want to share with my readers;

  1. I found an informative article to express my views.
  2. The site found another DAILY reader (which is me) and eventually traffic because I will definitely share Amrit’s work with my readers, SEO Clients, my friends and contacts.

Well I think now you are able to understand how great and unique content can fetch good traffic. You don’t need to use exquisite vocabulary or ‘hard English’. It’s only simple words, explained in a very thoughtful manner. With SEO Copywriting, you should be able to make your potential clients visualize lots of traffic which will increase by time and Amrit’s site is a real good example of this.

How important is SEO Copywriting?

SEO Copywriting Analysis is very important for your site. Creating search engine friendly content is one of the priorities to pace for higher rankings. If you want your site to EXIST in this tough internet marketing world, you must go for professional online writing services. It is very important to build search engines friendly website that search engine robots/spiders will crawl and index. SEO Online Copywriter finds out the loopholes in your content and confirms that the content and keywords are evenly poised. SEO Copywriting helps your site to compatible in both ways i.e both from viewers and search engines point of view.

How experienced online writing services can tremendously help improve a site’s conversion rate?

We classify visitors as good or bad visitor. The trick is to drive the right kind of traffic in. Getting the right people on your websites are more important. Here are few points to be kept in mind:

  1. SEO Online writing services is a compulsory for your site(s) because QUALITY matters.  SEO Copywriting provides high-profile quality search engine optimized content that improves the conversion rates of a site. SEO Content provides an edge over the other existing non-optimized sites.
  2. How to build search engines friendly website that search engine robots/spiders will crawl and index it? Well SEO webpage writer shows you how to find the right keywords using keywords research to improve sales and traffic generation. Researching and Selecting Keywords, Keyword Density and Keyword Optimization are vital parts of the entire content. So without a knowledgeable SEO Writer, you will not be able to embed such things in your webpage content.
  3. Links are also indispensable part when we speak about website, traffic, content etc.; SEO Copywriting facilitates to create inbound links to your website and guides on how to link your page both internally and externally to gain higher traffic and greater sales leads.
  4. Experienced online SEO writer develops an understanding of your target audience and about what drives them to buy.  A good SEO Copywriter handles objections of your potential customers may have from their purchasing decisions. regarding your website like best and specific info on choosing best key phrases, creating great keyword rich marketing copy, ideas for best Titles and Meta tags suiting your domain’s content and keywords

An online writing service is essential for your dream project.SEO expert makes in-depth analysis regarding your website. Choosing best key phrases, creating great keyword rich marketing copy, ideas for best Titles and Meta tags suiting your domain’s content and keywords are the core working areas of the SEO Copywriter’s and that’s BANG ON target!

Higher Traffic + Higher Conversion rates = Excellent SEO Copywriting+ Strategic internet marketing+ Quality website design

That’s the key!