Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Content Writing

Writing content for non-profit organizations

Amrit — Thu, 02 Feb 2012 16:31:48 +0000

When writing content for non-profit organizations make sure that your content encourages active engagement and well-directed communication. You have to highlight the fact the organization is making a positive impact and how more community involvement can bring about greater change. He

What makes you an outstanding content writer?

Amrit — Fri, 20 Jan 2012 18:27:25 +0000

As an outstanding content writer you should provide a content solution rather than simply content writing services, provided your client wants it. Content marketing these days doesn't just mean creating compelling content and then submitting it to various search engines and online directories. Content writing and content marketing is a complete dedicated promotional activity including strategy, conceptualization, audience engagement, social networking, analytics, search engine optimization and distribution.

Should you create content or curate content

Amrit — Wed, 21 Dec 2011 14:21:44 +0000

You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.

What makes your content click

Amrit — Wed, 05 Oct 2011 13:19:35 +0000

Your content clicks when it achieves what you want it to achieve. When you're executing your content strategy you must have some well-defined goals laid out before you. Where do you want to begin, in what direction you want to go and eventually what you want to achieve? What audience you want to cater to? What sort of problems want to solve? How do you want to be known among your audience (visitors/customers/prospective customers)? Then you start publishing and marketing your content accordingly.

Something to keep in mind when it comes to paying your content writer

Amrit — Wed, 07 Sep 2011 21:15:44 +0000

If you have doubts regarding how much you should pay your content writer, I would like to say, think, what value you derive out of his or her content. After all, you are going to run your entire online business on the strength of the content you have on your homepage and elsewhere. Your business content is more important than your website layout and you will realize this if you somehow manage to stay on despite shoddy content. Most of the online small businesses don't survive because they don't have quality content on their websites.

When creating content, focus on value and not the length

Amrit — Tue, 06 Sep 2011 20:40:53 +0000

While creating content for your website or blog more than its length (quantity) focus on the value it delivers because that's what eventually matters. Remember that your content is not remembered for the number of words it has, but for the purpose it achieves. If it only goes on and on without saying something significant, they quickly lose interest and go away, probably never to come back. So focus on quality, focus on value and don't bother much about how many words your particular pages or blog posts have.

How much content does your customer need to read before doing business with you

Amrit — Wed, 24 Aug 2011 22:40:39 +0000

You should devise your content strategy after carefully observing the dynamics of your visitors, in practical as well as hypothetical sense. Does your product or service require your prospective customers and clients to be formally educated before they purchase it? Are you selling a well-known brand or a lesser-known brand? Do your prospective customers or clients need to be thoroughly convinced before they even think of doing business with you? All these factors must be taken into account to decide how much content your website actually requires in order to improve your conversion rate.

Writing content for B2B websites

Amrit — Tue, 09 Aug 2011 21:55:49 +0000

B2B content writing is a more specialized field where you have to spend considerable amount of time learning the nuances and expressions of that particular business. Most of the managers and decision makers are experts in their fields and they are totally comfortable with the jargon and definitions used in the content of the B2B website. You don't want to sound like a layperson when you're writing content for a B2B website.

Creating productive content

Amrit — Thu, 28 Jul 2011 17:31:59 +0000

Rather than getting into a content generation binge (unless you have a big team of highly talented and focused content writers) you should focus on creating effective and productive content for your website or blog. Remember that the primary purpose of publishing content on your website is to keep your visitors well-informed, educated and engaged so that when they really want something that you have to offer, they remember that you offer it and you offer it well.

The effectiveness of content marketing can be measured in terms of before and after

Amrit — Fri, 22 Oct 2010 14:29:25 +0000

Since it is not straightforward how to measure the success of your content marketing strategy you can evaluate your before and after bottom-line situation. So suppose your revenue was $x before the implementation of your content marketing strategy is it now $x+$n where n can be any positive number? If this seems like a very vague measure you can think in terms of getting more traffic to your website keeping other factors constant. Are you getting more traffic after implementing your content marketing strategy? This can give you an indication of how successful your campaign has been so far.