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	<title>Content Gyan: Content Writing, Content Strategy and Content Marketing Blog &#187; conversion</title>
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		<title>Instilling confidence and trust with your copy</title>
		<link>http://amrithallan.com/blog/instilling-confidence-and-trust-with-your-copy/</link>
		<comments>http://amrithallan.com/blog/instilling-confidence-and-trust-with-your-copy/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:00:06 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Copywriting and Content Writing Tips]]></category>
		<category><![CDATA[Copywriting Thoughts]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[search engine rankings]]></category>

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		<description><![CDATA[This excellent post at Copyblogger talks about imaginary trolls that stop your customers and clients from doing business with you. It is a bad, bad world isn’t it? Especially so on the Internet where every unscrupulous element can quickly set up a website and start executing his or her spurious activities to deprive you of [...]]]></description>
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