Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » copywriting

What do you understand by copywriting?

Amrit — Fri, 26 Aug 2011 20:53:54 +0000

For a client it is very important to understand the fundamental difference between copywriting and content writing. Copywriting is about increasing your sales in a direct manner. Although content writing also helps you increase your sales and hence take your business to the next level, your content educates your audience so that it is well prepared to grasp the impact of your copywriting.

Multiply your conversion rate immediately with compelling headlines

Amrit — Mon, 30 Aug 2010 15:18:14 +0000

Your headline is the first thing a visitor sees when he or she lands on your website or blog. A headline is not just the title of your page. It is not something that you need in bold and enlarged typeface just because straightaway starting with a paragraph doesn’t seem good. A headline presents the [...]

How to make your content more informative

Amrit — Fri, 05 Feb 2010 09:51:22 +0000

There can be various purposes for publishing content on your website or blog but when you want to generate business from your content, you need to impart the right information as clearly as possible. What’s right information depends on how your customers and clients perceive your content, not you, unless there is a parity. Whenever [...]

Conveying your ideas better through story-telling

Amrit — Sat, 30 Jan 2010 13:52:02 +0000

Does your content or copy tell a story? Story-telling engages your readers. When you’re reading a story, there is something in it that grips you, that exhorts you to read further. You want to know what’s going to happen next. Whether you can relate to the narrative or not (mostly you can) reading a story [...]

Doing better networking using social media

Amrit — Tue, 19 Jan 2010 18:02:44 +0000

Networking is an exercise you have to conduct almost everyday if you’re in a business of selling — whether you work for an organization or for yourself (as a freelancer). Networking as a concept has existed since time immemorial but it has been taken to an entirely new level by social networking websites like Twitter [...]

Does your content writing solve your reader’s problem?

Amrit — Tue, 12 Jan 2010 12:23:29 +0000

Image source: arkworld What makes your content writing effective? When it addresses exactly the issue faced by your reader. Whether you are writing a product description, a corporate profile, a blog entry, a tourist destination description, your whole agenda should be solving a problem, because once you solve a problem, you have delivered a solution, [...]

The importance of call to action

Amrit — Fri, 01 Jan 2010 18:52:48 +0000

“Call to action” means telling your visitors in plain words what they should do, now that they are on your page, as nicely explained in this blog post at Copyblogger. It can be like, “Contact me now”, or “Go to this page to know more”, or “Subscribe to my newsletter” or even “Buy it now!” [...]

A good list of killer headline creating formulas

Amrit — Wed, 07 Oct 2009 15:37:17 +0000

You have won half the battle if you’ve created a good headline for your website or blog post. It’s all the more important in the times of social media and social bookmarking where your well-prepared headlines can attract lots of attention. Having said that, do pay close attention to the following when you are creating [...]

Make an offer your customer or client cannot refuse

Amrit — Mon, 05 Oct 2009 03:31:55 +0000

The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the movie (I know, I know) but I can totally relate to the expression and this should be consistently kept in mind while preparing promotional literature. [...]

Sometimes you don’t get paid for your online copywriting job, big deal!

Amrit — Thu, 25 Jun 2009 21:58:36 +0000

Once in a while clients don’t pay the remaining amount once I’ve delivered all the content. While trying to find the folder of a repeat client on my PC I came across a few folders belonging to clients who simply vanished after getting their online copywriting job done. The only saving grace is that I [...]