Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » online copywriting

What do you understand by copywriting?

Amrit — Fri, 26 Aug 2011 20:53:54 +0000

For a client it is very important to understand the fundamental difference between copywriting and content writing. Copywriting is about increasing your sales in a direct manner. Although content writing also helps you increase your sales and hence take your business to the next level, your content educates your audience so that it is well prepared to grasp the impact of your copywriting.

Increase your influence with your content

Amrit — Tue, 17 Aug 2010 16:09:36 +0000

Especially on the Internet people need to trust you, respect your opinion or your judgment before they show some eagerness to do business with you. This is primarily because they might be sitting halfway across the globe with no idea whether you are real or phony. They cannot even look at your face or the [...]

Does your content tell a story?

Amrit — Sat, 14 Aug 2010 11:21:27 +0000

We all love stories don’t we? They excite us, engage us, attract us, fascinate us, antagonize us and motivate us. Whenever there is a story we have readers and listeners. Why do stories captivate as so much? We can relate to them. They strum the chords of our emotions, attitudes, sense of wisdom and life [...]

Are you setting goals for your content marketing campaigns?

Amrit — Thu, 05 Aug 2010 16:18:04 +0000

Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction and when you have a direction you know exactly what you have to do and what you should avoid doing. How does setting goals make [...]

Is it true that an online copywriter shouldn’t charge according to the time he or she spends on the project?

Amrit — Wed, 04 Aug 2010 14:25:14 +0000

I recently read on another blog post (by a relatively well-known copywriter) that online copywriters commit a fraud by charging or quoting their clients according to the time they are going to spend on the projects. I think it depends on the situation and the kind of project you are working on. I mean you [...]

Does your content address the pain points?

Amrit — Tue, 03 Aug 2010 14:47:49 +0000

I just now received a flyer from a prospective client. The client is wondering why neither there is a response from the fliers he is sending nor from his website. I have gone through the flyer again and again and I have also gone through the website and still I have no idea what he [...]

Why cheap content mostly harms your business

Amrit — Mon, 02 Aug 2010 17:10:16 +0000

Just stumbled upon this blog post titled “pay peanuts, get monkeys” that basically means if you publish cheap content on your business website your conversion rate falls down drastically. I would like to state at the outset that I offer very low-cost content from my website sometimes and I outsource this work to writers who [...]

Incorporating content marketing in the earlier stage helps

Amrit — Sun, 01 Aug 2010 15:00:57 +0000

One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my reply. And this is not just about content marketing or content writing; every good strategy has an advantage if it is implemented or incorporated from [...]

Is the Internet changing the way we write?

Amrit — Mon, 04 Jan 2010 15:01:23 +0000

Writing is constantly in the process of evolution, as everything else is in this world. Almost 100 new words — taken from new worldly developments and the inter-mixing of various cultures — have been added to the English dictionary in 2009. How much impact has the Internet had on the way we write? This GigaOm [...]

Make an offer your customer or client cannot refuse

Amrit — Mon, 05 Oct 2009 03:31:55 +0000

The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the movie (I know, I know) but I can totally relate to the expression and this should be consistently kept in mind while preparing promotional literature. [...]