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	<title>Content Gyan: Content Writing, Content Strategy and Content Marketing Blog &#187; sales letters</title>
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		<title>Make an offer your customer or client cannot refuse</title>
		<link>http://amrithallan.com/blog/make-an-offer-your-customer-or-client-cannot-refuse/</link>
		<comments>http://amrithallan.com/blog/make-an-offer-your-customer-or-client-cannot-refuse/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 03:31:55 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Copywriting and Content Writing Tips]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online copywriting]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[sales letters]]></category>

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		<description><![CDATA[The blog post I just read calls it The Godfather Guide to Direct Marketing: Make Me an Offer I can’t Refuse. Although I’ve neither read the book nor seen the movie (I know, I know) but I can totally relate to the expression and this should be consistently kept in mind while preparing promotional literature. [...]]]></description>
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		<title>Creating an engaging sales letter</title>
		<link>http://amrithallan.com/blog/creating-an-engaging-sales-letter/</link>
		<comments>http://amrithallan.com/blog/creating-an-engaging-sales-letter/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 13:44:05 +0000</pubDate>
		<dc:creator>Amrit</dc:creator>
				<category><![CDATA[Copywriting Thoughts]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[writing well]]></category>

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		<description><![CDATA[Writing sales letters is a big part of being a copywriter.&#160; You are always writing stuff to help your clients sell products and services.&#160; Some sales letter are long and some are short; it all depends on what your client wants to say or rather what you want to say on behalf of your client.&#160; [...]]]></description>
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