Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » seo copywriting

What impact will Google Instant have on your organic search engine results

Amrit — Thu, 09 Sep 2010 13:42:30 +0000

So have you been using Google's new feature called Google Instant? It is an Ajax-like effect where the search results are constantly updated as you are typing your query into the search box. This means you don't have to click the search button or hit the Enter key in order to see the results. By the time you are done with writing the query the search results are already there. It means people immediately start looking at the results even when they have entered partial search queries. It is totally changing the way people use search engines.

It also means that it is more so important to get higher search engine rankings for your relevant keywords because it can really make a big difference if your link appears within the top 5 links. Also your website must rank higher even for partial queries. This is going to be a challenge and the strongest weapon in your arsenal is going to be your content.

Are you setting goals for your content marketing campaigns?

Amrit — Thu, 05 Aug 2010 16:18:04 +0000

Without goals we have no direction and this can be applied to content marketing too. When you set up goals — whether big or small — you have a direction and when you have a direction you know exactly what you have to do and what you should avoid doing. How does setting goals make [...]

Ways to Improve Your SEO With Content

Sarie San Pablo — Mon, 05 Apr 2010 16:19:20 +0000

Repeatedly, Internet gurus (at amrithallan.com we don’t generally believe in such terms) have always stressed the importance of content. Whether in a website or in a blog, content can make or break your search engine optimization (SEO). Readers would not want a blog or a website without contents. Content, no matter what other Internet marketers [...]

SEO guidelines for content writers

Amrit — Fri, 18 Dec 2009 20:02:27 +0000

Online content writers often have to write “seo content” that can help their clients achieve higher search engine rankings. Is there really some difference between regular content and SEO content? It depends on how you want to define your writing, and what you need to attain as a professional online copywriter or content writer. Almost [...]

SEO copywriting – what it really means

Amrit — Wed, 10 Jun 2009 10:19:49 +0000

I was just going through this interesting blog post titled SEO Copywriting is dead! Here’s Proof…. I often come across articles and blog posts bashing up terminologies and work-related phrases. For instance recently I came across a report that tried to prove that outsourcing could be disastrous for your work, despite the fact that more [...]