Content Gyan: Content Writing, Content Strategy and Content Marketing Blog » Web Content

Difference between content writing and content curation

Amrit — Tue, 20 Sep 2011 14:03:34 +0000

Both creating new content and publishing it and curating existing content (sourced from various blogs and websites) can be beneficial to your overall content marketing strategy. When you publish content – whether original orl curated – you want to provide value to your visitors and make them aware of what you can deliver. By curating content you do great service to your visitors because you accumulate great knowledge at a single point. But this doesn't mean you constantly curate content and never generate original content. Publishing original content is a must if you want to establish yourself as an authority and increase your brand loyalty. Whereas curating content is a good way of providing lots of information in a quick manner you will be mostly sending people away from your website. Original content keeps them hooked onto your own website or blog.

How to fire up your web content strategy

Amrit — Wed, 14 Sep 2011 21:13:27 +0000

Content strategy is a lot more than simply publishing content on a regular basis. No matter how wonderful your content is and no matter how useful it is, unless people are really getting to access it and unless it is really making an impact, it is waste of time. A well-defined content strategy means you know exactly what you're trying to achieve through your content. It can be anything like generating more search engine traffic, educating your visitors, publishing news updates regarding your website, et cetera. Define the purpose, and work towards it.

Hiring a website content writing service

Amrit — Tue, 04 May 2010 09:40:03 +0000

Hiring a website content writing service is one of the most critical decisions you ever make for your online business. It’s basically your content that gets — whether through search engines, directly, or through social media and networking websites — traffic to your website, and it’s your content that converts your visitors into paying customers [...]

Is email marketing content different from web marketing content?

Amrit — Fri, 22 May 2009 13:00:39 +0000

Of late I’ve been getting plenty of assignments that involve writing content for email marketing campaigns. Intermittently a few clients want to know what is the difference between writing content for marketing on the web and through e-mail. I’m sure they want to know whether I know the difference or not and I am writing [...]

Does the language you use on your website or blog affect your search engine rankings?

Amrit — Thu, 07 May 2009 06:07:44 +0000

By language here I don’t mean English or Portuguese or French; by language I mean the words and phrases that you use in order to create content for your website or blog. Creating search engine optimized content is all about conveying the right message for the appropriate search terms. Whenever you are writing for your [...]