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	<title>Comments on: Want to be a better copywriter? Know your customers/readers</title>
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		<title>By: Jenny Pilley</title>
		<link>http://amrithallan.com/blog/want-to-be-a-better-copywriter-know-your-customersreaders/comment-page-1/#comment-823</link>
		<dc:creator>Jenny Pilley</dc:creator>
		<pubDate>Tue, 23 Jun 2009 08:02:02 +0000</pubDate>
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		<description>Excellent post Amrit. Sometimes as a writer you can get carried away in the technical side of things without really targeting your audience  Of course,it is important to find the right balance between sales and informative content to not only help attract customers but also helping within your SEO campaign.</description>
		<content:encoded><![CDATA[<p>Excellent post Amrit. Sometimes as a writer you can get carried away in the technical side of things without really targeting your audience  Of course,it is important to find the right balance between sales and informative content to not only help attract customers but also helping within your SEO campaign.</p>
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