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	<title>Comments on: What does content marketing actually mean?</title>
	<atom:link href="http://amrithallan.com/blog/what-does-content-marketing-actually-mean/feed/" rel="self" type="application/rss+xml" />
	<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/</link>
	<description>Bits of knowledge, wisdom and experience on content writing, content strategy and content marketing</description>
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		<title>By: web design</title>
		<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/comment-page-1/#comment-1401</link>
		<dc:creator>web design</dc:creator>
		<pubDate>Tue, 06 Dec 2011 16:05:25 +0000</pubDate>
		<guid isPermaLink="false">http://amrithallan.com/blog/what-does-content-marketing-actually-mean/#comment-1401</guid>
		<description>Thanks a lot, I am actually thinking about doing facebook marketing and I really like your post.&lt;br&gt;It make me realize that I MUST think about what my customers will like to see as contents.&lt;br&gt;I am now searching for many informations that they will like and fun stuff for them before creating any fan page.</description>
		<content:encoded><![CDATA[<p>Thanks a lot, I am actually thinking about doing facebook marketing and I really like your post.<br />It make me realize that I MUST think about what my customers will like to see as contents.<br />I am now searching for many informations that they will like and fun stuff for them before creating any fan page.</p>
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		<title>By: Fruitables Dog Treats</title>
		<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/comment-page-1/#comment-1125</link>
		<dc:creator>Fruitables Dog Treats</dc:creator>
		<pubDate>Fri, 04 Jun 2010 17:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://amrithallan.com/blog/what-does-content-marketing-actually-mean/#comment-1125</guid>
		<description>That&#039;s  great</description>
		<content:encoded><![CDATA[<p>That&#39;s  great</p>
]]></content:encoded>
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	<item>
		<title>By: durvetwormer</title>
		<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/comment-page-1/#comment-1119</link>
		<dc:creator>durvetwormer</dc:creator>
		<pubDate>Mon, 31 May 2010 21:00:57 +0000</pubDate>
		<guid isPermaLink="false">http://amrithallan.com/blog/what-does-content-marketing-actually-mean/#comment-1119</guid>
		<description>This site is good but I think some more information is required to understand the as well. Thanks the service provider.</description>
		<content:encoded><![CDATA[<p>This site is good but I think some more information is required to understand the as well. Thanks the service provider.</p>
]]></content:encoded>
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	<item>
		<title>By: Content strategy before social media strategy</title>
		<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/comment-page-1/#comment-881</link>
		<dc:creator>Content strategy before social media strategy</dc:creator>
		<pubDate>Thu, 01 Oct 2009 16:39:29 +0000</pubDate>
		<guid isPermaLink="false">http://amrithallan.com/blog/what-does-content-marketing-actually-mean/#comment-881</guid>
		<description>[...] about launching your social media campaign you better have some solid content production and content marketing strategy in [...]</description>
		<content:encoded><![CDATA[<p>[...] about launching your social media campaign you better have some solid content production and content marketing strategy in [...]</p>
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	<item>
		<title>By: What is content marketing?</title>
		<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/comment-page-1/#comment-877</link>
		<dc:creator>What is content marketing?</dc:creator>
		<pubDate>Wed, 30 Sep 2009 16:24:58 +0000</pubDate>
		<guid isPermaLink="false">http://amrithallan.com/blog/what-does-content-marketing-actually-mean/#comment-877</guid>
		<description>[...] few days ago I wrote a blog post titled What does content marketing actually mean? and this article is a shorter version of that blog post. The basic purpose of this article is to [...]</description>
		<content:encoded><![CDATA[<p>[...] few days ago I wrote a blog post titled What does content marketing actually mean? and this article is a shorter version of that blog post. The basic purpose of this article is to [...]</p>
]]></content:encoded>
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		<title>By: Beth Hrusch</title>
		<link>http://amrithallan.com/blog/what-does-content-marketing-actually-mean/comment-page-1/#comment-876</link>
		<dc:creator>Beth Hrusch</dc:creator>
		<pubDate>Tue, 29 Sep 2009 17:03:12 +0000</pubDate>
		<guid isPermaLink="false">http://amrithallan.com/blog/what-does-content-marketing-actually-mean/#comment-876</guid>
		<description>Yes, targeting your audience is key when you are content marketing.  If you&#039;re trying to rank for a keyphrase that is not as competitive, you run the risk of missing the mark.  However, it&#039;s a risk worth taking.  First, you have a better chance of ranking and second, some of those people who come to your site looking for something slightly different than what you offer just may end up recommending you to someone else.  Or, they may someday need your services.  If your site contains useful, relevant content they will remember this.

The balance between an achievable keyword and targeted traffic is tricky, but great content is a non-negotiable feature of any site, regardless of what keywords you&#039;re using.  Thanks for the info!</description>
		<content:encoded><![CDATA[<p>Yes, targeting your audience is key when you are content marketing.  If you&#8217;re trying to rank for a keyphrase that is not as competitive, you run the risk of missing the mark.  However, it&#8217;s a risk worth taking.  First, you have a better chance of ranking and second, some of those people who come to your site looking for something slightly different than what you offer just may end up recommending you to someone else.  Or, they may someday need your services.  If your site contains useful, relevant content they will remember this.</p>
<p>The balance between an achievable keyword and targeted traffic is tricky, but great content is a non-negotiable feature of any site, regardless of what keywords you&#8217;re using.  Thanks for the info!</p>
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