Well, do I get your attention as a copywriter?

Let's start with another question (or two) before I answer the above question: what's the objective of the copy of your web page? And how can an online copywriter make sure your copy meets that objective?

OK, let's divide your bigger objective into smaller objectives (smaller in terms of parts, not in terms of their overall significance)

• Your copywriter should be able to write compelling, persuasive headlines
• Your copywriter should keep the reader interested in reading further right till the end
• Your copywriter should be able to induce readers to act
• Your copywriter should know a little about search engine optimization and how optimized copy is written to draw relevant search engine traffic

If your copywriter can meet these objectives for you, he or she is the copywriter you want, you need, for your business website. You can hire me as your copywriter right now or you can go on and read further.

Your copywriter should be able to write compelling, persuasive headlines

It won't be an understatement if I tell you that your headline is the most important part of your web page's copy.

Getting people to read your copy is not as easy as it seems. It's not like you write something, get it printed or published and bang, there is going to be a mad rush to read your stuff (of course being Hillary Clinton or Paris Hilton makes quite a difference). Just look around yourself: there is so much to distract you, there is so much vying for your attention whether it's in the concrete world or on the Internet. Your copy needs to grab the attention within the first 2-3 seconds. Your web page might be one among the scores of links the surfer has just found on Google. How do you stand out? You can use attractive graphics and a killer layout but then what? People are not there to see how good your website looks; they are there to see what you can offer them, and if they have a need, how you can satisfy that need immediately, or as soon as possible? There must be a headline, a line of text that immediately grabs the attention of the reader and then prompts him or her to read further. Once your copywriter achieves that, your copy has made a head start!

Your copywriter should keep the reader interested in reading further right till the end

Once your copywriter has grabbed the attention of your reader, he or she has to make sure the reader keeps on reading further. Experienced copywriters say that the present sentence should always motivate the reader to read the next sentence. Or, your present sentence should always prepare the right ground for the proceeding sentence. If your present sentence is not interesting enough, or doesn't arouse the expectations of your reader, then your reader is not going to read further, and your headline is going to turn into a damp squib.

Your copywriter should be able to induce readers to act

On my home page I talk about how words can trigger revolutions. How can your copywriter move people with his or her words?

• By strumming the right chords.
• By being honest.
• By showing more concern for the needs of the reader.
• By talking in a tone that makes your reader feel respected.
• By empathizing with your reader.
• By stating the facts in a straightforward language.
• By painting a truthful, but bright picture of the future of the reader vis-à-vis your product or service.
• By using the right word at the right time.

This is the ideal situation: your copywriter first grabs the attention of your reader, hold it, and then makes your reader buy your product or employ your service.

Your copywriter should know a little about search engine optimization and how optimized copy is written to draw relevant search engine traffic

Although your copywriter doesn't have to be a full-fledged SEO consultant, he or she should have some idea of what sort of copy is ranked well by the search engines. For instance, your copywriter should know that if he or she

• Uses your keywords and key phrases between header tags
• Puts the main header of the page between <h1></h1> and then uses the other header tags for other headings
• Puts your keywords and key phrases in your anchor text: whatever comes between <a> and </a>
• Writes keyword-rich copy

the copywriting part of SEO has been achieved.

So do I give you all that if you hire me as your copywriter

Yes, sure. Click here to hire me as your copywriter