Freelance copywriter for convincing copywriting
Copywriting is all about convincing you visitors and consequently, turning them into your loyal customers and clients, and as a freelance copywriter, whenever I’m working on different writing assignments, my main objective is convince people.
Does convincing mean hoodwinking? Does it mean manipulating your visitors? No, it doesn’t. It simply means stating the truth in a convincing manner.
Making a purchase decision is often difficult, even when you want to do that purchase. On the Internet, and even in the brick and mortar world, there are many factors that stop you from buying something. Now, I’m not saying here that people should buy even when they don’t really need to buy, but there are many who simply resist buying till the last moment, even at the cost of reducing their efficiency and bringing harm to their business.
Take for instance, hiring a professional freelance copywriter to create outstanding content for your website. Your content is one of the most important components of your online existence and still people keep on ignoring it unless the situation is too dire and their competitors have gained insurmountable leads. My objective is to convince such people, that although they think that writing is no big deal and anybody can write for their website or blog, it’s altogether a different ball game when you need to produce unique content persistently.
When you convince your clients and customers through copywriting, you present to them a list of irresistible benefits. You tell them the real benefits. You tell them something they can easily relate to. For that you have to understand their problem, and even if they themselves don’t understand their problem, you have to understand it and then explain it to them: not to manipulate them, but just to help them. It’s like, you have a great business, but there is something stopping you from growing bigger and I can help you get rid of that hurdle. If possible, explain it with numbers.
An as an untrained writer it is often difficult to achieve that. Only a professional, freelance writer can write you a convincing copy. Let me give you my example.
I’ve been working as a freelance copywriter for more than 6 years now (I’m writing this on September 5, 2009) and I’ve written for more than 400 clients by now. All these clients came to me with different needs and just imagine the scale of experience I’ve gained writing for them. You cannot gain such experience simply by writing a single web page.
