The Importance of Your Web Page Headlines

As an online copywriter you must be aware of the importance of eye-catching, compelling headlines for your web pages. Your headlines have a greater chance of being read compared to the rest of your page. This is because we have this unconscious tendency to scan the text while reading online. There could be many reasons, but the point is, if you want to convey something as early as possible to your readers, convey it through your headlines. You can achieve 2 things with your headlines:

• Ask a question your reader would like to find an answer of
• Tell the reader how exciting the following text is

The primary purpose of a headline is to encourage your readers to read the content of your page. It entices your readers, it tantalizes them, it seduces them. It's like the trailer of a movie.

But how do you come up with most appropriate headlines for your body text? Some people say you should write headlines first, and some say write the body text first. It depends what you want to achieve and you can do it anyway that suits you. I personally prefer writing the body text first because then I can make out what represents that body text best.