If you are looking for a content writing service to improve your conversion rate, capture new leads and all in all, improve the performance of your online business website, I can help you.

I provide content to improve your business. I can help you convey your message in as clear a language as possible. In order to make your content compelling as well as effective you have to relate to the pain points of your prospective customers and clients. What exactly they are looking for and how you can provide it.

There is a reason why people come to your website. If they are just stumbling upon your link, then it doesn’t really solve any purpose. There has to be a clear-cut reason and that reason is defined by your content. Your content should immediately make it clear why people are there on your website and what they are going to get.

Sounds simple? Well, if it were that simple every online business would be a money-making machine. Writing content is one of the most cryptic forms of communication. It’s not about just writing, it’s about saying the right thing precisely at the right time and at the right location on your website.

But you may not just use my content writing services for your business website. I also provide content for a plethora of other channels such as:

• Blogs
• Newsletters and e-mail marketing campaigns
• Product profiles and descriptions
• Promotional articles
• Press releases
• Social media marketing campaigns
• basically in whichever form you need content

Why partner with me for your content writing needs?

Most of my clients, since they hail from English-speaking regions, are comfortable writing because they are native English speakers. Nonetheless, when it comes to professional writing it is a totally different ball game and they understand that. That’s why they approach me.

I have a no-nonsense approach when it comes to delivering professional content. When I write for you I am not trying to prove what a great writer I am (well, you already know that, that’s why you’re working with me) – my sole purpose is to improve your conversion rate. I do that by identifying your audience, by understanding what moves them and what puts them off and then addressing their most overwhelming concerns as early as possible.

Within a couple of seconds your customers and clients should be able to understand what you are offering. In as simple words as possible, but without dumbing down your business image.

When people come to your website and read about your value proposition they shouldn’t have to use their mind. The reading must be totally fluent in order to make the right impact. Even if you insist that I should inculcate your industry jargon into your copy I will do it in such a manner that it does not obstruct the primary flow of your content. Remember that the moment they need to figure out what you’re trying to say, they begin to get distracted and this can totally destroy your funnel.

So get in touch with me in case you’re looking for high-performance content for your website or blog. In the meantime you can also subscribe to my Content Gyan updates.

The burgeoning hotel industry of today requires excellent content writing services so that it can harness the maximum commercial and social benefits from its Internet presencey. The content writing services in regards to marketing the hotel industry must be essentially multidimensional in nature so that it pertinently covers every aspect of the hotel industry.

The hotel industry is indirectly related to the infrastructure development of a region as it caters to a considerable section of the public. It is also a subset of the vast arena of hospitality management that is gaining prominence with each passing day.

The content writing services need to be optimally efficient in order to coherently highlight the exclusive features of the hotel industry and the scope of its further growth. Depending upon whether the hotel website caters to national or international patrons the language needs to be formed accordingly.

The main objectives of the content writing services vis-a-vis the hotel industry should be -

• Pin-point the main features of the hotel industry in general and the specific hotel in particular
• Specifically mention the names of the premiere hotels and resorts in this regards
• Distinctly talk about the services and seasonal offers, if any
• Apart from the primary products, the content writing services should also take into account the miscellaneous services the hotel offers

In order to make the description of the hotel industry more qualitatively strong, it is important for the content writing services to mention the locales and the regions where the industry has its foothold. It is also crucial to describe in short the scenic beauty of the locales and the available amenities so that the potential customers become interested in the sector.

The hotel industry is a huge platform for the content writing services to take into account. Besides the normal features such as food and beverages, room services, and discounts on special occasions, the content about the hotels must also consider about the aspects of booking in advance and available choices for the rooms.

If the customers are not clear, even after going through the website of a particular hotel or through one of its brochures, about the quality and gamut of services that they can expect, then it obvious that they will not choose the hotel for holidaying or official purposes.

It is needless to say that the content writing services for the hotel industry should be search engine optimized (SEO) so that it’s easier to find the website for specific search terms. Search engine optimization also helps you spread your content via social media and social networking websites. The printed content should also be scripted in a tidy format to impress the customers without much of a hassle.

With increasing affluence and a desire to live a better lifestyle interior design business is rapidly establishing its prominence in the society. Since a major chunk of the society is well connected on the Internet, there is practically no escape from having a website for your business. And when you have an online presence, you need competent content writing services to enhance your brand and communicate the message you want.

The signature style of the indoors is one of the most important elements to impress the visitors and/or the official guests. Whether office precincts or a drawing room, flawless interior design never fails to get hold of the glimpse of the onlooker.

For the concerned company to progress in the field of interior design business, it is essential to build a proper website and publish relevant brochures with an objective to attract customers. In this regards, a impeccable content writing service is one of the most crucial matters to be noted that must consist of the following features –

• Well-knit application of the SEO conventions to make the content writing services more web-friendly.
• A succinct explanation of the interior design business of the particular company.
• Mentioning of the illustrious services that the company can offer.

From a general perspective, there are some marked segments of the interior design business, such as furniture designing, flooring, wall-painting and so on. The concerned company must take into account that the content writing services that market its products must separately describe the features of its various segments.

The reliability of any business depends on the quality of follow-up it does with its customers after a specific service has been provided. The same is true for the interior design business. Therefore, it is necessary for the content writing services to clearly highlight this aspect.

There should also be enough space pertinently indicated by the optimized content on the company’s website to address the queries and the complaints of the customers. By resorting to such a strategy, the goodwill of the company is bound to rise.

Similar to the online content based platforms like the official website, the printed formats of the details of the interior design business of the company is of huge concern. Not every customer will visit the website to know about the company. It is logistically more viable to provide these customers a printed brochure or at minimum, a leaflet of the company with relevant details about the products and the services.

A properly tailored strategy in regards to content writing services would definitely act as a thrust for the interior design business to achieve a broader scope.

Content writing services for accounting business – Do you need them?

• The trait of your web content, whether you are running an accounting business or another business, depends on its usefulness and relevance.
• Start with the customer – find out what they want and give it to them.

This is the bottom line for every online marketing business!

Why content writing services are important for an accounting business website?

• Content is King (no matter how cliched it sounds) and it’s KEY to conversions. While this may seem very basic concept, in my professional career as a freelance content writer, I have seen how the advertisers of accounting business have underestimated the power of relevant, high-quality, and rich content. I am pretty surprised by the behavior of 2-3 of my clients who were “casual” in their approach to content writing services (which Google considers very crucial aspect of ranking), and were looking around for Google rankings in a short span of time, which is statically impossible without good content.
• Content is a fundamental marketing tool for your accounting business. Quality and keyword-rich content is the best foundation for high-search rankings. “Keyword-rich” by the way doesn’t mean that you need less sleep stuff keywords into your text, you must always use your keywords and key phrases contextually, wherever needed.
• Content can ensure service benefits for your accounting firm! For instance – you provide accounting services in New Delhi and you are very good at it. So with effective content optimization and search rankings, you can reach other cities, too, to provide accounting services for your firm!
• Unique content writing services help improve the Pay-per-click quality score. If you’re using PPC with Google AdWords, then you must match the content via effective landing pages with the keywords you are targeting. This helps in cost benefit to justify your greater investment in content you are optimizing for your accounting business.
• Locally-based links to help your geo-targeting – Content writing services also help in geo-targeting! By creating content, text links, and landing pages with local language, you have a better chance of getting targeted traffic to your accounting business website.
• Effective content writing services help you create unique service pages for your accounting business. For example, your accounting firm provides “bookkeeping services”, “audit”, “Creating Final Account”, etc.; So what you can do is, you can create a separate page for each service you provide and optimize the content. In this way, with SEO optimized content pages, you can rank your pages for greater visibility and traffic that will help you get more leads and improve your ROI.

As you read through my post, you will find what I’m sharing here isn’t new information. My purpose is to remind you the importance of effective content writing services for your business. Quality and keyword-rich content is INDESPENSABLE for your accounting business or any other business you have. Web site content writing is basic marketing tool with which you can be most effective when using it in conjunction with advertising efforts, particularly with online advertising.

So make content creation for your accounting business- “A priority”!

Hiring a content writer is a crucial decision for your business because it is your content that communicates your message to your prospective customers and clients and encourages them to do business with you. Have a misdirected or lackluster content and after a couple of months you will begin to wonder why the heck your business not doing as good as you think it should.

Contrary to the popular belief it is not necessary that your content writer must thoroughly understand your business; the most important thing is that he or she should be “able to” understand your business and then translate the core message into web friendly words. It is not as simple as it sounds. The reading habits of Internet users are totally different from those of conventional readers. The primary reason is there is too much choice available on the Internet and people can immediately go to another website if they don’t find your content interesting enough. A trained content writer is totally aware of the situation and writes accordingly.

Does your content writer have an online presence?

While hiring a content writer make sure that you conduct a thorough background check on the Internet. Check first of all if the content writer you are planning to work with has a website or a blog or not. A content writer without an online presence might be an unreliable professional because every serious service provider makes sure that he or she has an online presence in the form of a website or a blog. Even if the content writer does not have a dedicated website he or she at least must have some sort of social media presence. The basic point is you should be able to gauge what sort of activities your content writer has been indulging in and what the others think about him or her. Given a choice between hiring a content writer with a business website and without it, it is safer to go with the one who has it.

How much experience does your content writer have?

Experience, of course, is very important. Although personally I feel with every new project you gain new experience as a content writer one needs to be acquainted with how to write well on different subjects and for different businesses. As you gain more and more experience you develop a knack for quickly understanding the demands of the business and coming up with appropriate content. The content writer who writes for the web very well knows that he or she has to write both for the search engines and the human visitors because search engine traffic is important and so is the conversion rate — they are both interdependent for a small business at least.

How professional is your content writer?

Again, a business website indicates that a content writer is a professional. Make note of the basic content organization on his or her website. It is important how much time he or she has spent on creating his or her business website because that shows how seriously he or she takes his or her business. The layout must be clean, contemporary and without too many distractions.

Does your content writer have a blog?

Personally I believe that every content writer worth his or her salt must have an active blog. It is about writing after all. When you share your thoughts on your blog you demonstrate your writing prowess as well as your expertise. It also shows that you are a natural communicator and you can use your words perfectly well. It also shows that you keep yourself update with whatever goes on in the field of content writing.

How much does your content writer charge?

Getting a cheap content writer may save you money but in the longer run, if he or she doesn’t write well, this decision will certainly cost you more in terms of money and time. Too many businesses have been shut down simply because the owners tried to save costs on crucial things. Your website content is as important as your website so don’t make decisions based on simply the cost. Do your research and find out how much normally content writers charge. If the content writer you have shortlisted charges too less it means he or she is going to make this up by doing shoddy work. Even if he or she lives in a developing country the cost of living is rapidly rising everywhere. So he or she will have to make some compromises in order to work for the wages and the result will show in the performance of your content.

But it doesn’t mean you need to pay inflated rates. Be reasonable. Both cost and performance are important.

How does your content writer respond to your queries?

You can make out a lot from the sort of answers your content writer gives to your queries. Are the answers professional and thorough or are they vague? Does he or she know what he or she is talking about? Try to read between the lines. How much time does he or she take in responding? All the small things can make a big impact on the overall performance.

It is very important that you select your content writer after a lot of scrutiny because the content he or she provides you is going to stay on your website for a long time, doing business for you. It represents your business, after all.

Looking for a professional content writing service to outsource your writing jobs? Writers come cheap, and they also come expensive, it depends on what you are looking for. As a serious content provider who prefers to compete over quality rather than on price, I prefer to work with clients who understand the importance of high-quality content and also understand that you have to make certain investment in order to improve conversion rate.

No need to hire full-time writers when you can outsource to a content writing service

It makes sense to hire full-time content writers only if you are going to use their services all the month, every month. And once you have hired them on a permanent basis, you are stuck with their abilities and inabilities. Of course you can hire specialist copywriters but then you have to take care of everything such as

• Provide them office space
• Provide them infrastructure
• Give them pay and other benefits mandated by the law
• Be vulnerable to lawsuits in case you need to take some action
• Do quality control yourself
• Search for newer stuff if the existing doesn’t deliver

And this goes on and on.

By outsourcing your work to a content writing service you can access global talent

Writing is a talent, it’s an ability, and it’s a passion. It doesn’t really matter what your native language is or if you have a degree in linguistics. You can either write or cannot write, and by the end of the day all that matters is how well your writing has performed. Anybody from anywhere can be a good writer, and a good thing about the Internet is, you can access a highly talented writer from across the globe even at the cost of a pizza sometimes!

Hiring talent from all over the world has its benefits (it also has its disadvantages but then every option comes with its own set of disadvantages) for instance you get to choose the best irrespective of where your business is, you don’t have to stick to local business hours and sometimes your documents are ready by the time you start your day (due to the time difference).

There are financial benefits also to think of

When you outsource to a content writing service, you’re paying only for the performance. You’re paying for the work being done. You don’t have to pay for multiple revisions and you don’t have to pay to the writers whether they have work to do or not. You pay exactly for what you get. When you outsource:

• You are not paying for hardware and software
• You are not paying for software and hardware upgrades
• You are saving on the employment benefits
• You are saving on office space
• You are getting trained writers at a very low cost
• You don’t have to spend money on hiring and firing writers

Additional benefits of outsourcing your work to external content writers

• You get to work with online copywriters who are well-versed with writing for the Internet
• Experienced and established content writers are very active on social media
• They are in the hub of technology
• They know how to write search engine friendly content
• All the editing and proofreading is already done by the time you get your documents
• There is greater accountability
• There is a larger talent pool.
• The timings are highly flexible: your content is being prepared even when you are sleeping or holidaying

Of course there are problems associated with outsourcing your content writing needs but aren’t there problems with every aspect of life and commerce? Just like in any field of business and personal life you have to be careful of what sort of people you deal with, the same applies to people you hire for your work.

Whenever you decide to work with someone you always have a reason, unless it doesn’t matter what is being done and how it is being done. The same goes for a content writing service. Why should you choose my content writing services and not someone else’s? There can be practical as well as philosophical reasons and to be frank I don’t want to be sounding like he or she is bad and I am good. No, it is not like that and I can easily admit that there might be far better content writing services out there you may like to work with. So why work with me? The reasons that I am presenting below are not overwhelming but they are just my thoughts, gathered from my own experiences and from feedbacks I have been fortunate enough to receive from my clients and people who know me.

1. My content writing service can increase your search engine rankings. Without good rankings it doesn’t really matter on the Internet does it? You can get quality traffic from various other sources but by the end of the day it is mostly the search engine traffic that your content can generate that really makes a difference. I know how to write and arrange content so that your important keywords are sufficiently highlighted. It enables the search engine algorithms to quickly make out what your content intends to communicate and represent. Search engine optimized content also tells the search engine algorithms for what keywords and search expressions a webpage or a blog post should rank higher on the search engine results pages. This is achieved while writing text that makes perfect sense to your human visitors.
2. I am totally comfortable with technology. When you are doing business on the Internet day in and day out you are dealing with technology. My familiarity with contemporary Internet technologies enables me to grasp the nuances of the Internet and come up with the right expressions that are easily understandable to geeks as well as the layman.
3. I am a former web designer and developer. No, I didn’t wrap up my web design and web development business because I couldn’t run it successfully. I wrapped it up for the greater love of writing. I wanted to earn my living writing and the Internet provided me with a perfect opportunity. But it doesn’t mean I’m totally cut off from the designing and development world. There are still many clients who insist that I design and develop their websites or at least maintain them. This forces me to keep myself abreast with the latest web development techniques and technologies. Incidentally this also helps me arrange your content in such a manner that the most important aspects of your message are highlighted as early as possible.
4. I have a team of writers. Okay, I think every decent content writing service has a team of writers so why am I mentioning it as a separate point. I don’t know about other content writing services but my writers hail from different countries and continents like North and South America, Asia, Australia, Europe and Africa. Although I’m not able to provide them work on a regular basis we are always in touch and I can always provide you the kind of writer you require (I am the one who is writing most of the time, by the way).
5. I don’t aim for providing cheap content writing services. I want to provide you better, professional content writing services and not cheap content writing services. At the same time I don’t intend to overcharge you; I want to charge you exactly for the service and quality that I am providing you. So in order to be able to charge a decent amount I am constantly improving myself and trying to make myself better than other content writers. So if you hired me a year ago and liked my writing service you will be pleasantly surprised to see a marked improvement if you hire me again. Many repeat clients have mentioned this.
6. I am constantly writing. If you check other content writers you will notice the only motivation they have for writing is money. When they are not earning they are not writing. This is not the case with me; even when I am not earning I am writing. I keep honing my writing skills by constantly writing for my various blogs. I also write for other websites. I don’t spend much money advertising my website, all of my traffic comes due to the content I have written all these years.
7. I am socially active on the Internet, hence more accountable. As I mentioned above I am constantly writing for blogs and websites and this increases my visibility to a great extent. I am also sufficiently active on various social networking websites such as FaceBook and Twitter. This means I am constantly working at improving my reputation and I have to maintain an image that I have built for so many years.
8. I have an old, trusted domain name. An old and trusted domain name means I’ve been in this business for a long time, and this further means you can rest assured that I’m not going to vanish. My page rank is hire too, that means more people trust my content and link to it.
9. Almost all my old clients come back to me when they need content again, which means they were happy with my service and my rates the first time. Hence, a client coming back to me after say, 2 years, means that he/she remembers me, he/she can find me again if he/she doesn’t remember, and I’m available on the same website or blog even after 2 years.
10. I write for your audience, not for you. This approach brings me sometimes in conflict with my clients, but whenever I’m writing I’m targeting your audience. After all it’s your audience you want to influence. Sometimes a client has no idea what he or she actually needs, and since I’ve been providing professional content writing services since 2003, I know how a certain kind of audience reacts to a certain type of writing style.

Aside from the reasons mentioned above I’m also a quick communicator and I think this matters a lot when you are working remotely.

I don’t promise you the stars and I don’t claim that my content writing service will immediately turn your business around. For instance, I cannot help you sell combs to bald people or Windows XP to Bill Gates, but if your product or service is really relevant and can make a difference (in the positive sense) in people’s lives, I can certainly help you put your best foot forward to give you a head start.