Content Writing

Different types of content writing requirements

Please note: I have started charging an hourly rate now (read why), so please use the text on this page just as reference for various types of content writing requirements.

Content writing requirements can be of different types. Why categorize? It’s because in most of the cases I don’t charge an hourly rate. People who charge by the hour offer a fixed rate (even I would prefer that) whether they are writing blog posts, business content or anything else. They charge for their time and not for the type of content they are writing.

My market, as of now is more inclined towards paying for the type of content rather than a fixed hourly rate, and I’m okay with that. It works well for my clients and eventually that’s what matters. It gives them the flexibility without making content writing a drudgery for me. Anyway, without beating around the bush, I provide content writing services for the following types of content:

Primary content: This includes content for your main pages – home page, about us, services/products, company profile, FAQs, and all the links that appear in your primary navigation. Press releases and brochure content also come under this category.
Secondary content: This content includes all the information pages on your website that are necessary but they don’t directly do business for you. These are your articles, case studies and multiple products and services descriptions. It also includes blogs and newsletter content.
SEO content: This content is generated primarily to increase your search engine rankings. Although your primary and secondary content can help you too but whenever quantity matters over quality, this is the type of content you are looking for. For every individual keyword you have multiple articles and blog posts published under your website.
Smaller product and service descriptions: Sometimes you require just 50-100-word descriptions of multiple products.

So these are the primary categories/types under which I provide content and I charge different rates accordingly.

Content writing services for accounting business

Content writing services for accounting business – Do you need them?

The trait of your web content, whether you are running an accounting business or another business, depends on its usefulness and relevance.
Start with the customer – find out what they want and give it to them.

This is the bottom line for every online marketing business!

Why content writing services are important for an accounting business website?

Content is King (no matter how cliched it sounds) and it’s KEY to conversions. While this may seem very basic concept, in my professional career as a freelance content writer, I have seen how the advertisers of accounting business have underestimated the power of relevant, high-quality, and rich content. I am pretty surprised by the behavior of 2-3 of my clients who were “casual” in their approach to content writing services (which Google considers very crucial aspect of ranking), and were looking around for Google rankings in a short span of time, which is statically impossible without good content.
Content is a fundamental marketing tool for your accounting business. Quality and keyword-rich content is the best foundation for high-search rankings. “Keyword-rich” by the way doesn’t mean that you need less sleep stuff keywords into your text, you must always use your keywords and key phrases contextually, wherever needed.
Content can ensure service benefits for your accounting firm! For instance – you provide accounting services in New Delhi and you are very good at it. So with effective content optimization and search rankings, you can reach other cities, too, to provide accounting services for your firm!
Unique content writing services help improve the Pay-per-click quality score. If you’re using PPC with Google AdWords, then you must match the content via effective landing pages with the keywords you are targeting. This helps in cost benefit to justify your greater investment in content you are optimizing for your accounting business.
Locally-based links to help your geo-targeting – Content writing services also help in geo-targeting! By creating content, text links, and landing pages with local language, you have a better chance of getting targeted traffic to your accounting business website.
Effective content writing services help you create unique service pages for your accounting business. For example, your accounting firm provides “bookkeeping services”, “audit”, “Creating Final Account”, etc.; So what you can do is, you can create a separate page for each service you provide and optimize the content. In this way, with SEO optimized content pages, you can rank your pages for greater visibility and traffic that will help you get more leads and improve your ROI.

As you read through my post, you will find what I’m sharing here isn’t new information. My purpose is to remind you the importance of effective content writing services for your business. Quality and keyword-rich content is INDESPENSABLE for your accounting business or any other business you have. Web site content writing is basic marketing tool with which you can be most effective when using it in conjunction with advertising efforts, particularly with online advertising.

So make content creation for your accounting business- “A priority”!

Content writing services in India

It isn’t surprising that India is fast emerging as the content writing services hub of the world. There are many reasons. Since most of the Indians learn the English language (99.99% of the content writing services in India involve writing in English) as a foreign language they put in extra effort – at least those who seriously want to learn the language – and as a result sometimes they end up knowing the language better than even the native English speakers. This is no bragging. Many people from other countries who learn Indian languages normally know them better than the locals. This is because when you formally learn a language you go deeper compared to those who think since they were born into an XYZ-speaking language region, they must be better than those who did not. This is a misconception, and it works to the advantage of people providing content writing services from India, as far as writing in English goes.

Why content writing services in India are better compared to content writing services from other parts of the world?

Well, some claim that the content writing services in India are the best, but I’m not sure how much of this statement is true. Of course they are hard-working, they are smart and when they really decide to do something, they can definitely do it better than most of the people in the world, but it no way means that people from other regions cannot provide better content writing services. Of course they can. But what is the advantage of working with Indian content writers?

If you are in the Western world you get your content writing done before your business day starts. This is because it is already evening or late afternoon by the time your business day begins. So if you have assigned some work last night it should already be in your inbox by the time you check your mail.
Indian content writers are good at researching. I don’t know if this is a negative or a positive, my personal experience is that Indian writers are quite good at drudgery, and being an Indian by no means I intend to speak condescendingly. Even Chinese are good at drudgery for that matter but their drudgery is more of a manual kind, for instance tightening hundreds of screws everyday, all week, all month and also all year. Indians are good at mental work. They can spend hours researching a topic and then writing on it. Have you noticed of late most of the list-based blogs being published on A-level blogs are being written by Indians? Pay attention the next time you come across such a blog post.
Indian content writing services have a cost advantage. Although incessant inflation is rapidly erasing this advantage, they are still comparatively cheaper compared to content writing services in the Western countries. You can get a good content writing service working for you from India at the 1/4^th of local rates.
Indian content writers are hard-working. As mentioned above, they can slog. This is a cultural issue I think. Indians in general don’t mind working hard, in fact they feel proud of this trait.
People providing content writing services from India are tech savvy. Being fast learners, the Indian content writing service providers easily adapt to new technologies and trends without having to spend much time learning.
Indian content writers have no problem with piracy. OK, I know this is a contentious issue but the piracy laws in India are not as strict as they are in the Western countries and consequently state-of-the-art software is just a torrent download away for most of the Indians. This allows them to use the best tools available without having to pay for them. I know, nasty.
Indian content writing service providers have the “outsiders” advantage. As I mentioned above, since they are not native English speakers they have to put in more effort learning the fine nuances of the language. This enables them to produce better content compared to native English speakers and writers.

These are some basic reasons why Indian content writing service providers have an advantage over content writers from other countries.

Personally I believe wherever you are, whatever is your cultural background, if you are a better writer, you are a better writer. You don’t have to be an American, you don’t have to be a British or a Chinese or an Indian. You just need to have a desire to work hard and deliver.

Does SEO content really improve your search engine rankings

SEO content plays a big part in improving your search engine rankings, although it alone doesn’t make much of a difference. It basically helps you focus on your primary keywords. Whenever we mention keywords it doesn’t always mean SEO; choosing the right keywords also helps you convey better to your target audience. Your content helps you communicate your thoughts and ideas and when you use the right words you make the right impact. This is why it is very important to conduct a thorough keyword analysis before beginning to publish your content. Create a comprehensive list of your important keywords and then create your content around those keywords.

So how does your content improve your SEO?

The search engines thrive on the fact that when users search for particular search terms, they find the information they are looking for. If a search engine fails to come up with satisfactory information people will stop using it and move onto a search engine that performs better. So the search engine companies are constantly improving their search algorithms to find the right information for the search terms being used. SEO content helps them decide if yours is the right sort of content for the search term being currently used. You create your content in such a manner that it helps the search engines decide how it should compare to other content sources. Using the right keywords at strategic locations makes it easier for the search engine algorithms to evaluate your content for the most appropriate keywords and search expressions.

Aside from content, what helps you improve your SEO

Content is just one aspect. You SEO is also affected by

The age of your domain name (when it was registered)
The amount of content you have
The overall topical density of your content
Interlinking within your website
The number of valid inbound links
Your content publishing schedule
Your source code

All these contribute to your SEO rankings, but the most important is your content. If you don’t have enough targeted content, the other attributes can’t help you much. These attributes are there to help your content come forward and get the exposure it deserves. Your content communicates with your visitors as well as the search engines. The search engines cannot rank you well no matter how well your website is made or how many people link to it. So everything basically begins and ends with SEO content.

Article content writers

Article content writers can help you boost up your search engine rankings, incoming links, and general content quality. Article writing is one of the greatest Internet marketing tools and articles have been proving their worth ever since people started using them to promote their products and services.

Why work with article content writers?

The search engines are perpetually looking for freshly created content to crawl, index and rank. They want to improve the quality of the search results and this can be achieved by finding and indexing useful and information-rich articles. People use the search engines mostly to find useful information. They are looking for solutions, tips, opinions, advise, reviews, and even gossip. If your articles can help people make better decisions, they’re worth gold.

Article content writers, especially those associated with this website, are highly trained in creating search engine friendly content. Although it’s very important that you regularly publish well-written, information-rich content, you must also know how to write so that your content is indexed and ranked for all the right search terms. Our article content writers know exactly what search terms people are using if they need to find you.

Benefits of working with article content writers

No need to worry about fresh content: It’s well-established that you need fresh content on your website on an ongoing basis, because if you don’t have it, your competitors will soon beat you. But you don’t have to worry about generating content or hiring and supervising writers. Simply outsource your work to our article content writers and you’ll get fresh and high-quality content on a daily basis.
Generate scores of incoming links: Articles created by our content writers can be easily published on article directories that enjoy higher search engine rankings. Well-paid article content writers also write excellent linkbait articles and blog posts that can get you lots of direct as well as indirect traffic.
Create buzz on social media websites: People are always promoting new links on the social media websites like Twitter and FaceBook and the more content you have, the more social media marketing opportunities you create for yourself.
Increase your conversion rate: Targeted content definitely improves your conversion rate. Online business success is all about generating the right kind of traffic. We’re not suggesting that you get traffic for every search term under the sun, but with bandwidth costs going down and down, it doesn’t harm to get as much traffic as you can generate, and this in turn can help you significantly improve your conversion rate.
Cover a greater number of keywords: Long tail traffic is as important as your main keywords, and sometimes, more important. Long tail traffic means traffic that originates from long sentences, questions or different combinations of your keywords. The more content you have, the greater number of keyword combinations you can cover.

Content Writing & Content Strategy Services