As a businessperson why do you want to publish a book?
You may want to leave your legacy.
You may want to share the goodness of your knowledge and experience with the world.
But one of the primary reasons is that you want to increase your business.
So far, I have worked with 11 clients in the past two years (8 books completed, 3 going on).
There is just one client who made me write his book because he just wanted to share his journey so far. He wasn’t interested in generating business from the book.
But all other clients, directly or indirectly, want/wanted their books to generate more business.
How do you write a book that serves as a tool for business development?
Listed below are 7 book structures that can help you convert your readers into paying customers and clients:
1. The Story-Driven Book
As mentioned in my previous post, this can be your client success story. Case studies of how you have implemented different projects. How you have solved problems and how you overcame challenges.
Why it works
Readers easily connect with emotions and success stories. This makes them trust you.
What you can do
Mention some moments of vulnerability and unexpected lessons that you learned. This humanizes your experiences. Sharing vulnerability makes your readers feel like you’re one of them. If you could make it, so can they. They want to work with someone they feel connected to.
2. The How-to Guide
Practical, step-by-step solutions to pressing problems. You can give actionable frameworks or exercises that people can immediately use.
Why it works
People appreciate actionable advice. When they see results, they want to hire someone who produced these results.
What you can do
Add case studies or testimonials from people who used your how-to guide and succeeded. This reinforces the credibility of your process. It gives your readers a reason to believe your solutions will work for them too.
3. The Problem-Solution Book
Slightly different from the how-to guide. Describe a major problem and then offer your proven solution to solve it. Highlight your approach that was most effective.
Why it works
Such a book positions you as someone who deeply understands the reader’s struggles and has the answers they need.
What you can do
Include potential pitfalls or mistakes people often make when trying to solve the problem (mentioned in the book) on their own. This makes them understand how important it is to use your expertise. They reach out to you for your guidance.
4. The Authority Building Book
Over the years you have built unique insights. You have gathered tools and knowledge that position you as an expert in your niche. Many people must have given you testimonials and praises. It builds your authority that further builds your trust and credibility, making it easier for people to trust you and do business with you.
Why it works
Establishing authority builds trust and credibility. It makes your readers want to work with you directly.
What you can do
You can share behind-the-scenes stories. You can write about exclusive methods that aren’t widely available on the Internet. Your readers will view you as their go-to source when they get inside knowledge from you
5. The Inspirational Book
Share inspiring stories. These mind-shift stories help people achieve their goals. Use uplifting language and focus on transformation.
Why it works
Readers who feel motivated and hopeful are more likely to invest in your guidance to achieve results.
What you can do
With each chapter you can include reflective questions or action steps. This increases engagement. While reading the book itself, they can start their own transformation.
6. The Q&A or FAQ Book
A common question your ideal clients ask about your products or services. What are the common problems they face when doing business with you? Break each answer into short, digestible sections.
Why it works
It simplifies complex issues. It shows your readers that you understand their concerns. You address the maximum number of questions they may have. It moves them closer to contacting you.
What you can do
Use real-world examples in your answers. This makes your answers relatable and practical. They will also help your readers picture themselves benefiting from your expertise and these further build trust in your approach.
7. The “Myths and Misconceptions” Book
Break common myths and misconceptions. If there is lots of misinformation in your field, dispel it. Present your unique approach as the clear alternative.
Why it works
Busting myths positions you as a knowledgeable leader with a better solution. It also demonstrates that you’re not afraid of taking a stand because often, going against popular misconceptions takes courage.
What you can do
Include an actionable insight with every myth you debunk – shows your expertise and confidence. This educates your readers, and also empowers them to make informed decisions. They see you as a trusted guide in navigating the challenges.
Not everyone wants to publish a book to grow their business, and that’s fine. But if your goal is to use a book as a tool to attract clients, the structures that I have listed above can help. Share relatable stories. Bust myths. Create step-by-step guides. Write an inspirational book. Provide answers to all frequent questions your prospective customers and clients may have. Engage them with case studies.
Ready to write a book that drives results? Feel free to reach out for guidance.